Katy Darby
Available

Katy Darby

Event Marketing ManagerPreston, United Kingdom
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Katy Darby
Available

Katy Darby

Event Marketing ManagerPreston, United Kingdom
About me
23. Coffee fiend. Better blagging skills than Donald Trump. Experienced in Journalism, Music Media, Marketing and Social Media. Looking to settle in a new city.
Projects
  • Building London page from scratch
    Building London page from scratchA part of my job role with Rawkus was building up the social media pages for each city. Due to launching in London during my time there we had to build the London page from nothing and get it active enough to pull in a crowd on the launch night. As the company itself is northern based and known launching in both the south and the countries capital successfully was a big undertaking. We incorporated a lot of SEO in our posts, hashtags which linked to our sponsors as well as the use of comment/shares for rewards The result was a successful launch night. A growing page but also a lot less reliance on paying for reach as I was much more focused on organic reach To give a more natural feel to it as well as a focused "buzz" without that sponsored tag all over it.
Work history
    Freelance Journalist
    Preston, United KingdomFreelance
    I do ad hoc journalism and photography for Blog Preston which is purely digital media based.
    Brand Marketing Coordinator
     - Preston, United KingdomInternship
    I interned with Rawkus Events to handle the branding expansion into the south of England as well to optimise its social media pages into something marketable and of use to the company.
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Skills
  • Social Marketing
  • Digital Journalism
  • Entertainment Journalism
  • SEO Optimisation
  • Music Editorial
  • Music Blogging
  • Self-directed Learner
  • Passion
  • Loyal
  • Reliable
Education
    Film Media Studies
    Preston, United Kingdom
    Currently study Film and Media at UCLan where I have specialised in music in pop culture, Advertising, digital Marketing and Science Fiction in pop culture. However I feel myself itching to start working in Media full time and to relocate out of Preston.
    BA(Hons) Music Journalism
     - Preston, United Kingdom
    Studied for one year, where I learnt a lot of basic journalism knowledge and digital marketing knowledge including SEO, content creation, shorthand and specialist content creation (in this case music). Stopped after one year as the university cancelled the degree and therefore the funding stopped. After this I switched to Film and Media.