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Work history

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FounderZippy Media Consulting
Apr 2018United KingdomFreelance
ABOUT ME: I have spent 15 years in media with a core focus on UK digital advertising. The last 4 years have been working within the retail sector. The companies I have worked with have varied from start-ups launching in the UK to large corporate businesses. I set up Zippy Media to assist with business optimisation, that could be around strategy, sales, digital monetisation, incremental revenue generation, marketing and teams. WHAT CAN I HELP WITH? STRATEGY ▶ Evaluating your current business, competitors and products I can help you with positioning your business for success. GO-TO-MARKET ▶ Building the products and tools your people and business need to succeed in your sector. BUSINESS DEVELOPMENT & SALES ▶ I can build out your pipeline for your business, take to market, present the proposition, creating and converting leads GROCERY ▶ I understand the unique retail landscape and can advise how to get the most out of your proposition. SUPPLIER AUDIT ▶ Are you working with the best partners in market for your business? I can run a full audit on all existing partners and make recommendations TEAMS ▶ Are you not seeing the results your desire? Many times there are blockages within a team structure, tools for your talent and processes, I can run a full review WELLBEING ▶ I can bring in the right wellbeing services for your talent and business to combat your unique challenges and improve outcomes SKILLS ▶ Digital advertising, ad-tech, strategy, GDPR, pricing, biz dev, sales, partnerships, sponsorships, programmatic, media agencies, grocery, media owners, e-commerce, retail, shopper marketing, monetisation, people, teams, wellbeing
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Director of PartnershipsTriad Retail Media
Oct 2015 - Jan 2018London, United KingdomFull Time
Triad retail media work with retailer partners to build out their monetisation strategy through on and offset media. I worked on launching the UK Market with ASDA and Halfords, building the team and processes, forecasts and budgeting, sales strategy, proposition, collateral. I was then asked to work across the wider business post WPP acquisition to ensure Triad was known within the many WPP agencies.

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Skills

• Strategy
• Business Development
• Client Services
• Account Management
• Sales
• Strategic Planning
• Marketing Strategy
• Brand Management
• Project Management
• Brand Strategy