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Katy Wheeler

Lead Art Buyer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArtist - Art Director - Creative Director

About me

Freelance Art Buyer / Researcher / Artist Manager Co-founder of The Morning Edit blog: Morning Edit is a very nice blog featuring very nice things by very nice designers. Oh - and hosted by very nice people.


  • Art Direction
  • Ceramics
  • Presenting
  • Account Management
  • Client Services
  • Creative Direction
  • Relationship Management
  • Illustrator
  • Indesign
  • Photoshop
  • Image Research
  • Art Buying
  • Artist Management
  • Trend Forecasting and Research
  • Artist Research

Work history


Art Consultant

The Proud Archivist Gallery

Aug 2014
  • Art Consultant for The Proud Archivist Gallery - Situated on Regent’s Canal near Haggerston Overground Station, The Proud Archivist is a combined gallery, bar, restaurant, cafe and events space, serving fabulous food and drink in a beautiful setting. .My role involves researching and approaching artists and photographers to exhibit at The Proud Archivist, and coordinating the curation of the show.


Research Consultant

East End Prints

Aug 2014
  • East End Prints find the very best UK and international art and illustration talent and transform their work into affordable, high quality art prints. Prints are sold directly to the public as well as proudly supplying Selfridges, Habitat and Urban Outfitters. Based in Shoreditch, at the heart of London’s creative community, East End Prints are dedicated to staying ahead of the trends. Their collection is carefully curated by a small experienced team; from graphic prints, to dreamy drawings, vintage typography and maps, to fun animal and alphabet art for children.


Art Director

The Art Group

Sep 2014 - Feb 2012
  • The Art Group Ltd is one of the world’s leading publishers of posters, prints and cards. My role as Art Director was to deliver imagery for use on a diverse portfolio of products, primarily for our Wall Art collections (print and canvas products) and Stationery (cards and gift-wrap), for a client base that ranges from high street retailers such as IKEA, NEXT, Heals, John Lewis, Selfridges, Argos, WH Smiths and Waitrose, to independent galleries and shops worldwide. Responsibilities included: – Sourcing and commissioning new artists, designers and photographers, as well as exploring imagery, product ideas and trends – Sourcing brand-new licenses for publishing consideration – Maintaining relationships with existing and published artists and photographers – Providing art direction to The Art Group’s in-house designers and reproduction team – for content developed in-house – Attending trade fairs, galleries and exhibitions worldwide – Negotiating contracts and fees with artists / photographers / agencies / studios for all commissioned images – Managing the budget on each commissioned project accordingly


Licensing Manager

Felix Rosenstiel’s Widow Son Ltd

Sep 2014 - Jan 2005
  • Providing clients with imagery for their products from the Rosenstiel’s trade print and poster catalogues, as well as sourcing new clients worldwide. Key licensing clients derived from the greeting card market, home-ware and soft furnishings industry.


Lead Art Buyer


Jul 2014 - Jul 2014
  • CultureLabel works with major cultural institutions, enterprise departments and independent artists and designers to promote and sell a curated selection of art and design online. Partners include Tate, British Museum, Serpentine Gallery, New Museum New York, Guggenheim, BALTIC, Design Museum and many more. As Lead Art Buyer, it was my responsibility to source and account manage new artists, illustrators, photographers, collectives and galleries to sell on the CultureLabel website, and to oversee the Art category specifically. I also worked in close partnership with Arts Council England and Creative Scotland to manage the Own Art Online scheme; introducing regularly funded arts organisations to commerce (Own Art is an Arts Council of England and Creative Scotland initiative, offering interest free loans for people to collect art). CultureLabel was featured in Design Week’s “Top 50 creative influencers” and, in 2009, was named one of the Top 25 UK arts blogs.


Design Buyer

Bamarang UK

Mar 2012 - May 2012
  • Now closed for business, Bamarang was an online design retailer, sourcing a diverse portfolio of art and interior products for it’s international members. Bamarang had teams across 8 counties and had a membership in the region of 300k. My role was to manage the art and prints category for the website, sourcing new designers and ensuring that everything was in place for offering their work on Bamarang’s website. I saw the project through from the very start to the closure of sale in terms of artist liaison and project management. Artists featured on the site included; Ben Allen, Aardvark On Sea, Alice Tait, Imeus Design, East End Prints, Barry Goodman, Wasted & Wounded, RareKind London, Mary Fellows and Deborah Azzopardi to name a few.


Commissioning Editor

The Art Group

Nov 2007 - Jul 2010
  • My role as Commissioning Editor involved sourcing and commissioning new and existing artists for specific product development. I provided art direction to The Art Group’s in-house artists, designers and reproduction team, attended trade fairs, galleries and exhibitions worldwide, assessed internal sales data, and negotiated fees with artists/photographers/ agencies/studios for all commissioned images. During this period I also contributed to a BBC documentary, titled ‘The Art on Your Wall with Sue Perkins’, aired 16th Nov 2009. As part of the Modern Beauty Season on BBC Two and BBC Four.


Research Project Manager

The Art Group

Feb 2005 - Aug 2014
  • Sourcing new artists, illustrators and photographers for The Art Group’s extensive client base, as well as for it’s own publishing catalogue. Research was undertaken by visiting galleries, exhibitions, art fairs and artist studios worldwide, and conducting own market research as to current and future trends in the publishing industry, the art world, and the global cultural scene. I would carry out extensive online (and offline) research. Over the final 6 months in this position, my role became 100% IKEA focussed. In-depth artist research was carried out worldwide – primarily in Scandinavia – making many visits to galleries, exhibitions and studios throughout the region.


Freelance Designer

Tango Books

Jul 2004 - Sep 2004
  • Assisted with layout and design for the production of novelty Children’s Books.


Fine Art Agent & Gallery Manager

Advocate Illustration Agency

Apr 2002 - Aug 2004




Redbridge Institute

Aug 2010 - Aug 2013


    B.A Hons. Illustration

    University of Brighton

    Aug 1998 - Jun 2001


      Art Foundation

      Hull College

      Aug 1997 - May 1998