About me

I’m an Anglo-Swiss senior creative/art director with nearly twenty years experience in some of the most creative agencies across London and Zurich including Grey London, DDB, Havas Worldwide, JVM and Y&R. I’ve directed international, multilingual TV ads, won 360 global pitches, launched new products, designed special sized OOH, digital posters and prints; scripted social content, developed events, created banners, guidelines, brochures and logos. I love the process of developing ideas and looking for new unexpected approaches; creating bold, memorable visuals and crafting the look and feel of campaigns by getting involved with mood boards and design. In the last couple of years I’ve been freelancing as a solo creative as well as a team in big and small ATL, BTL and B2B agencies. www.katyacrichton.com

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Projects

• 2

  Durex Product launchA new double lube - one for her and one for him - which make sparks when combined together.
• 1

  Bonjela product LaunchLaunch a new cold sore cream which turns invisible when applied
• 1

  E45 TVInvite people to try the cream - studies have shown that consumers would stick with it after they tried the cream for the first time.

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Work history

Art DirectorHavas Group
Jan 2012 - Jun 2017London, United KingdomFull Time

Skills

• Art Direction
• Advertising Concepts
• Graphic Design
• Advertising Content
• ATL BTL
• Adobe

Education

F
F
(BA Hons) Advertising and Graphic DesignFine Art Academy Milan
Sep 1994 - Sep 1998Italy
C
C
Window decoration/exhibitionCSIA
Sep 1989 - Sep 1993Lugano, Switzerland