About me

create compelling brand identities and designs that capture the essence of each client's unique vision and consumer demand. I have developed end-to-end brand strategy and design solutions for various clients, resulting in increased customer satisfaction, repeat business, and scope of work. I utilise user research, trend analysis, and user testing to ensure that the brand identity resonates with the target market and drives an increase in sales and online and offline community engagement. I am currently pursuing a Master of Arts in Design Management at University of the Arts London, where I am learning to apply design thinking methodologies for strategic and creative problem-solving to design challenges.

QuestionsProjectsExperienceTeam

Work history

L
L
Mid-weight DesignerLife & Half Pvt. Ltd.
Jun 2019 - Jun 2022IndiaFull Time
• Created brand identities and packaging designs from ideation to execution, that captured the essence of each client's unique vision and consumer demand, resulting in a increase in customer satisfaction and repeat business, and increased scope of work for social media management. • Developed end-to-end brand strategy through user research, competition bench-marking, identifying category codes for positioning, and user testing, ensuring that the brand identity resonated with the target market. • Utilised UX research to design websites and trend analysis to develop digital marketing campaigns, in-store activation, ad films, and influencer marketing that drove an increase in sales and online and offline community engagement for clients. • Conceptualised, designed mood-boards and directed photoshoots, ad films and video content on set, ensuring consistency and finesse in brand language, tone of voice, visuals, and call to action. • Streamlined design processes and mentored junior designers and freelancers, leading to an improvement in project efficiency and team collaboration.

Skills

• Branding Design
• Brand Strategy
• Campaign Advertising
• Typography
• Illustration
• Adobe Creative Suite
• Project Management
• Client Pitches
• Client Presentation

Education

MALondon College of Communication, UAL
Sep 2022London, United Kingdom
I am learning to apply design thinking methodologies for strategic and creative problem-solving to design challenges.
S
S
Bachelor of Arts (BA) Srishti Institue of Art, Design and Technology
Jun 2015 - Jun 2019Bengaluru, India
Visual Communication and Strategic Branding