I am a strategic brand designer and my work is a fusion of creativity and purpose, driven by a passion for visual storytelling. I develop brand strategies and identities, aiming to create meaningful and resonant experiences, while catering to user needs. During my Master's program, I have learned to apply design thinking methodologies for strategic and creative problem-solving to design challenges.
Work history
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Graphic DesignerOrange Brand Services
London, United Kingdom
• Created brand guidelines and curated brand photography for sub- brands and countries under the Orange Brand, ensuring consistency across all communications.
• Designed new advertising territory examples for countries to adopt for expanding their customer base in engaging ways across print and digital media.
• Strategised and designed content for the sponsorship team’s presentations to tap into innovative, impact-driven programmes that create a brand community.
• Designed creative event collateral and merchandise for the Orange 30 year anniversary event.
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Midweight DesignerLife & Half Pvt. Ltd.
- IndiaFull Time
• Created brand identities and packaging designs from ideation to execution, that captured the essence of each client's unique vision and consumer demand, resulting in a increase in customer satisfaction and repeat business, and increased scope of work for social media management.
• Developed end-to-end brand strategy through user research, competition bench-marking, identifying category codes for positioning, and user testing, ensuring that the brand identity resonated with the target market.
• Utilised UX research to design websites and trend analysis to develop digital marketing campaigns, in-store activation, ad films, and influencer marketing that drove an increase in sales and online and offline community engagement for clients.
• Conceptualised, designed mood-boards and directed photoshoots, ad films and video content on set, ensuring consistency and finesse in brand language, tone of voice, visuals, and call to action.
• Streamlined design processes and mentored junior designers and freelancers, leading to an improvement in project efficiency and team collaboration.
Skills
- Branding Design
- Brand Strategy
- Campaign Advertising
- Typography
- Illustration
- Adobe Creative Suite
- Project Management
- Client Pitches
- Client Presentation
Education
MA Design ManagementLondon College of Communication, UAL
- London, United Kingdom
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BA Visual CommunicationSrishti Institue of Art, Design and Technology
- Bengaluru, India
Visual Communication and Strategic Branding