About me
An experienced communications professional with a proven track record of creating, developing and implementing innovative and strategic brand campaigns on a number of well-known lifestyle and destination/travel brands
Work history
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Senior Communications ConsultantGirlguiding
London, United KingdomFreelance
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DirectorDiffusion PR
- London, United KingdomFull Time
Leading the agency’s lifestyle and travel client portfolio with brands including 100 Queen’s Gate Hotel London, Hilton hotels, London Stansted airport, Air New Zealand, Grand Hotel Villa Serbelloni, Secret Escapes and Hoppy home management
Launched the world’s first vegan suite for Bankside Hilton hotel, generating global brand awareness to increase bookings YOY
Developed creative campaigns for London Stansted including ‘Flying Fit with Frame’, Gateway to Growth and the award nominated Sky High Sandwich to support retail / aviation brand objectives
Launched Hoppy home management by EDF Energy and digital content partnership series with influencer Laura Jackson to educate consumers on breadth of brand offering
Oversaw Skycouch launch for Air New Zealand, designed to revolutionise long haul economy air travel
Responsible for strategy and planning, senior client counsel, team management and development of client portfolio budget
Lead for new business development, pitches, crisis management and corporate profiling
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Skills
- Strategic Communications
- Media Communication
- Event Communications
- Crisis Communications
- Public Relations
- Stakeholder Engagement
- Staff Management
- Campaign Management
- Influencer Marketing
- Campaign Delivery
- Campaign Development