About me

Fifteen years as a creative in the fashion and retail industry, cultivating a passion for creating beautiful imagery and brand storytelling. Experience as a Art Director leading a large creative team for two successful womenswear brands, Senior Brand Stylist and Art Director for a large heritage lifestyle brand, at a fashion house in New York and a freelancer for a variety of editorial, e-commerce stills and TVC productions. Honing style, aesthetic and an eye for composition across Womenswear, Menswear, Kidswear, Beauty and Homeware.

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Projects

• Coffee in ParisAW23 Brand Campaigns for Katie Loxton
• 15

  Denim Days for Fienfh MagazineDenim editorial published in Fienfh Magazine.
• 6

  All dressed up with nowhere to goDreamingless magazine editorial
• 3

  Golden HourStyled editorial for Dreamingless Magazine
• 4

  Forest FairyStyling Volant Magazine editorial
• 2

  Take Me to the SeaFeatured in L'Official Baltics magazine, creative and styling by me

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Projects credited in

• 2

  Bamord Harvest Festival 2021The Harvest Festival held in collaboration with Daylesford at their farm in Gloucestershire, usually attracts around 10,000 people a year. Festival-goers are enticed by the well-being activity and childrens fun in the Bamford orchard accompanied with the cookery demos and abundance of food and beverage stools to try in the Market Garden. I was the lead producer for all activity related to Bamford on the site. This inlcuded childrens activity, celebrity discussion panels, della vite prosecco,
• Emma in London | Test Shoot© Lauren Fletcher 2019. All rights reserved. Test shoot with model Emma Ellis-Brown from MOT Models, London. Photography and retouching: Lauren Fletcher Styling and art direction: Kayleigh Munn Hair and makeup: Akua Allen
• 1

  Summer Dreamin' for Dreamingless Magazine© Lauren Fletcher 2019. All rights reserved. Summer Dreamin', published online in Dreamingless Magazine, issue 47. Photography and retouching: Lauren Fletcher Styling: Kayleigh Munn Hair/makeup: Amy Louise Tourell Model: Joa Nel from Boss Models, Cape Town.

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Work history

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Art DirectorKatie Loxton
Mar 2022London, United KingdomFull Time
Art Director across both Katie Loxton and JOMA Jewellery brands, connecting and creating beautiful, engaging seasonal campaigns alongside all digital marketing and B2B assets. Responsible for concept inception through to asset delivery, managing a photography, videography and retouch team to deliver brand storytelling to its highest level.
Social Media and Content ManagerBamford
May 2021 - Mar 2022London, United KingdomFull Time
Managing five social media channels for a luxury sustainable wellbeing brand. My role revolved around storytelling and developing innovative an engaging content tailored to each social channel. I was responsible for building brand awareness and fostering a likeminded and engaged community, in my time with the brand I’ve grown the following by 27%.

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Skills

• Styling
• Fashion Styling
• Art Direction
• Photoshop
• Editorial Fashion
• Brand Styling
• Concepts
• Set Design
• E-commerce
• Indesign
• Adobe Suite
• Photography

Education

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BA (Hons) Media Cultural StudiesBath Spa University
Sep 2005Bath, United Kingdom