I’m a strategic Senior Account Director with over 9 years’ experience in marketing and advertising, during which I have helmed a high standard of 360 campaigns for a roster of brands such as O2, instax, Amazon, The Guardian, and more. I’m driven by authentic, human storytelling underpinned by simply articulated strategy and am truly passionate about purpose-driven brands. Un-precious in my approach, I’m interested in developing campaigns that work, are effective and have a clear measurable impact on the client’s business or behaviour change goals. Always armed with an opinion and at ease taking the lead and conveying ideas with energy and clarity. I believe at my level you need to stay hands-on during the development through to execution, I have acted as project lead on various recent projects too. I’ve managed projects across digital, radio, print, online film, social, TVC. You can view some of my latest work below.
Based on-site with clients in a highly pressurised environment, overseeing a team of 12 people alongside a creative director. I arrived on the account at a ‘make or break’ turning point to build strong relationships and ensure a smooth and robust strategic and creative process was implemented.