Kayleigh Watson
Available

Kayleigh Watson

Writer and Social Media ConsultantLeicester, United Kingdom
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Kayleigh Watson
Available

Kayleigh Watson

Writer and Social Media ConsultantLeicester, United Kingdom
About me
Hi 👋 I am a freelance writer, scriptwriter, editor, and social media consultant that writes about film, feminism, mental health, WOC life but most predominantly, music. _WRITING_​ I am a weekly columnist gal-dem's Five On It and have also contributed to British GQ, CLASH, Loud & Quiet, Music Week, and more. I am the Time Out’s Community Correspondent for Birmingham and the Midlands and create SEO optimised copy. I am an editor at The Line of Best Fit, a massive champion of new artists and bands. As a freelance copywriter, I have been hired by clients such as Universal Denmark, Grönland Records, Lachs Harlekin, KARTEL Music, Cooking Vinyl. ​ _BRAND AND SOCIAL_ My current experience leans towards the music industry. I established my brand Manifest to educate and assist emerging and unsigned musicians how to best market their release campaigns when they are just starting out and may not have the budget to hire a PR company. Services include consultation, asset creation (press releases, biographies, social media) and social media management. I have experience with Adobe suite, Wordpress, Squarespace, Google Drive and Microsoft Office. My time with Syncr Music has covered marketing and partnerships duties including establishing a brand tone of voice for social media campaigns, writing press releases for newsworthy projects and engaging copy for website, and creating pitch decks for potential partners – all with the aim of increasing paid subscribers to the platform. My successful partnership with Music Jobs converts to the acquisition of 42% of current subscribers, and I established their current influencer marketing program. I have spoken on panels at Focus Wales, M for Montreal and Capital FM's Big Music Project, and booked live gigs. _SCRIPTWRITING AND PRODUCTION_ I also write creatively with Birmingham-based female and non-binary arts group Script Sirens, as well as on an ad-hoc basis. I have written for our anthology audio drama Siren Screams (which placed 2nd for Independent Podcast on Pod Bible's 2020 Awards) and online web series Going Viral, written and produced entirely remotely during the first COVID-19 lockdown. I have just released my first short film, Young Empress,(think E.T, Stand By Me, Stranger Things) which I wrote, produced, casted and acted as First Assistant Director on shoot. I have twice acquired Arts Council Funding for projects. ​ _MISC._ My big loves are - in no particular order - pop culture, Buffy, 2003-2009 emo, 2007 Britney, Timotheé Chalamet, goats and that band that no-one knows about (yet) ​ I'm available for commission for scriptwriting, features, interviews, reviews and op-eds, as well as social media marketing, consultation, copywriting - or something new and interesting - at the below address.
Projects
  • Sean Paul: ‘When people say dancehall’s dead, I beg to differ. It’s thriving’ | British GQ
    Sean Paul: ‘When people say dancehall’s dead, I beg to differ. It’s thriving’ | British GQSince the worldwide success of second album Dutty Rock in 2002, Sean Paul has been the face of dancehall in the mainstream. He shares why he’s more excited than ever by the genre, the moment he realised he’d made it and getting Sia confused with Psy.
  • Young Empress: The Film
    Young Empress: The FilmInspired by the music of synthwave artists Young Empress and paying homage to the look and feel of 80’s movies that inspire their work, this short film has been created collaboratively by a range of talented artists based in the West Midlands, UK, with the help of Arts Council England. I collaborated on the concept, wrote the script, produced the project, and acquired funding.
  • 'You can’t really win’: the hyper-scrutiny of Black women’s bodies in music | gal-dem
    'You can’t really win’: the hyper-scrutiny of Black women’s bodies in music | gal-demLaura Mvula, Raheaven, Aluna and LION BABE’S Jillian weigh in on existing as Black women in music, tackling stereotypes, shaming and invisibility.
  • Laura Mvula is done with filtering her sound - and herself : gal-dem
    Laura Mvula is done with filtering her sound - and herself : gal-demIcon Laura Mvula reflects on writer’s block, self-image and the realities of being a Black woman in the British music industry.
  • Manifest promotional assets
    Manifest promotional assetsDesigns creating for A6 flyers in keeping with Manifest's branding, followed by Instagram Post, Instagram Stories and Twitter card templates, and standard business card front.
  • Siren Screams
    Siren ScreamsWith the COIVD-19 pandemic meaning that public theatre performances and venues were cancelled and closed, Script Sirens took it upon themselves to follow up their lockdown web series, #GoingViral. Focusing on audio drama, Siren Screams is an anthology series of spooky tales written and produced by the Script Siren's team. The project was made possible with funding by the Arts Council England. I wrote the script for episode six, 'Third Time's the Charm', and created promotional artwork and soc
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Work history
    Time Out Group logo
    Time Out Group logo
    Community Correspondent for Birmingham and MidlandsTime Out Group
    Leicester, United KingdomFreelance
    I source newsworthy stories on food, drink and cultural activities for the region. This involves pitching, writing and updating content in keeping with brand guidelines, tone of voice and SEO best practices to ensure strong clickthrough on pieces.
    gal-dem magazine logo
    gal-dem magazine logo
    Columnist and Contributing Writergal-dem magazine
    Leicester, United KingdomFreelance
    I write their weekly new music column, Five On It, covering the best new releases by people of colour with a topical and news worthy slant. I also contribute researched features and profile interviews with talent.
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Skills
  • Editing
  • Web Content
  • Illustrator
  • Copywriting
  • Adobe Illustrator
  • CMS Experience
  • Social Media Management
  • Google Analytics
  • Branding
  • Facebook Marketing
Education
    B
    B
    BA(Hons) English and Creative WritingBirmingham CIty Univeristy
     - Birmingham, United Kingdom
    Joint analytical and creative writing modules
Awards
    P
    P
    Poll Winner for 2020 Independent Podcast - (2nd Place) Script Sirens presents: Siren ScreamsPod Bible Magazine
    Script Sirens presents: Siren Screams placed second in The Pod Bible Poll Winner for 2020 Independent Podcast category!