Hello I am Kaz. I am an Art Director and Designer with a unique creative vision that draws on my great and broad understanding of fashion and lifestyle brands. Luxury fashion and lifestyle retail has always been my passion and inspiration and have established my career with global brands developing innovative creative visuals and branding with my work.
The expertise to understand core brand ethics and to conceptualise has allowed me to create work defining a brand’s identity, through conceptualising the photography directions and executions across all the medias such as OOH, prints, digital platforms.
WORKED WITH:
Fashion & Retail / Alexander McQueen / Alexander McQueen for Puma / Boutique 1 / Burberry / Frame / French Connection / Galeries Lafayette / Great Plains / Gucci Group / House of Holland / John Lewis / JNBY / Karen Millen / Lancel / Liberty London / Lulu & Co / M&S / MCQ / Pringle of Scotland / Sanyo Shokai / Stella McCartney / Sergio Rossi / Sergio Rossi for Puma / Sainsbury's / Sri / The Mall / YMC / Zimmerli / Jewellery & Watch / Ashley Clarke / Cutler and Gross / Luxottica / Maurice Lacroix / Vieri / Beauty / Clinique / Others / British Land / Canis Praxis / City of London / Chivas Brothers / Knight Frank / Public Art Fund /
SERVICES:
Creative Direction / Brand Communication / Brand Concept / Brand Story / Brand Creative Seasonal Concept / Campaigns / Visual Identity / Brand Identity Logotype / Brand Icon and Symbol / Typography / Layout Design / Brand Style / Brand Stationary Set / Brand Guidelines / Art Direction / Editorial Design / Editorial Photography / Print / Brand Collateral / Bespoke Packaging / Presentation Packaging / Announcements and Invitations / Brand Books / Lookbooks / Bespoke Catalogues and Brochures / Posters / Retail / Windows / POS / Exhibition Space Design / Signage / Wayfinders / Online / Front-end Online Visual Design / Online Editorial Layout / Display Banner / Email Layout Design / Motion / Short Film Concept and story / Promotional Video Direction
Projects credited in
- The Body Shop ShowreelAs I'm sure most of you will have seen in the news, The Body Shop is going through some radical change in an attempt to make the business profitable again. With this, they have unfortunately made a number of my colleagues (and friends) redundant, who are some of the most talented people I've worked with. This showreel shows just some of the amazing work we've achieved together in the past 2 years. I urge hiring managers to prioritise The Body Shop candidates in creative roles you're advertising
- Regent Hotels - Hallmarks Lifestyle PhotographySince acquiring Regent Hotels & Resorts in 2018, the brand legacy has gone on a journey to redefine luxury hospitality. From innovative guest experience hallmarks to never seen before hotel design, we have a clear ambition to create the world's most prestigious luxury hotels. This shoot, including stills and video, was to capture what we envisioned was the Regent Hotel of the future.
Work history
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Art Directorwww.kaztcreative.com
London, United KingdomFreelance
I am a creative Art Director with a background in Design.
I have a unique creative vision that draws on my great and broad understanding of brands.
Fashion and lifestyle has always been my passion and inspiration. I have established my career with global brands developing innovative visuals and creatives with my work.
The expertise to understand core brand ethics with a clear vision of targeted audience in mind and a wide range of art direction experience across digital and print for fashion, lifestyle, marketing and retail allows me to create brand creatives defining a brand story with strong visual identity, through creative inception to executions across all channels.
Skills
- Fashion
- Advertising
- Marketing PR
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Editorials