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Hello I am Kaz I am an Art Director and Designer with a unique creative vision that draws on my great and broad understanding of fashion and lifestyle brands. I have worked on brands including Gucci Group, Alexander McQueen, Alexander Macqueen x Puma, Sergio Rossi, Sergio Rossi x Puma, Stella McCartney, Liberty, House of Holland, Pringle of Scotland, Lancel, Burberry, Galeries Lafayette and many other luxury lifestyle brands and retails in both agency and in-house environments. Luxury fashion and lifestyle retail has always been my passion and inspiration and have established my career with global brands developing innovative creative visuals and branding with my work. The expertise to understand core brand ethics and to conceptualise has allowed me to create work defining a brand’s identity, through web based graphic design such as e-commerce, web layout design, photography directions and print based design such as lookbook, show invites, packaging and all sort of marketing tools. THE BRANDS: Fashion & Retail / Alexander McQueen / Alexander McQueen for Puma / Boutique 1 / Burberry / Frame / French Connection / Galeries Lafayette / Great Plains / Gucci Group / House of Holland / John Lewis / JNBY / Lancel / Liberty London / Lulu & Co / M&S / MCQ / Pringle of Scotland / Sanyo Shokai / Stella McCartney / Sergio Rossi / Sergio Rossi for Puma / Sri / The Mall / YMC / Zimmerli / Jewellery & Watch / Ashley Clarke / Cutler and Gross / Luxottica / Maurice Lacroix / Vieri / Beauty / Clinique / Others / British Land / Canis Praxis / City of London / Chivas Brothers / Knight Frank / Public Art Fund / SERVICES: Creative Direction / Brand Communication / Brand Concept / Brand Story / Brand Creative Seasonal Concept / Campaigns / Visual Identity / Brand Identity Logotype / Brand Icon and Symbol / Typography / Layout Design / Brand Style / Brand Stationary Set / Brand Guidelines / Art Direction / Editorial Design / Editorial Photography / Print / Brand Collateral / Bespoke Packaging / Presentation Packaging / Announcements and Invitations / Brand Books / Lookbooks / Bespoke Catalogues and Brochures / Posters / Retail / Windows / POS / Exhibition Space Design / Signage / Wayfinders / Online / Front-end Online Visual Design / Online Editorial Layout / Display Banner / Email Layout Design / Motion / Short Film Concept and story / Promotional Video DirectionLocked Pro Plan feature
Oversee a wide range of projects across the business online/offline including editorial both motion and still from conceptualisation to execution, creative design, campaigns and packaging. Set up their visual tone of voice and graphic direction.