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Projects credited in

• 44

  H&M Studio SS19The first-ever immersive fashion journey. For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for a narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these
• 5

  GQ Middle East x Hugo BossBespoke private reception hosted at Concrete, Alserkal Avenue (Dubai, UAE) celebrating the Holy Month of Ramadan with Hugo Boss showcasing their latest Oud scented fragrance
• 7

  H&MHACK THE FASHION SYSTEM After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time. Bas created a brand & visual communication style that emphasises the Hacked by_ method. The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fa
• 4

  Childrensalon x Hugo Boss SS19The brief was to capture Hugo Boss’ SS19 childrenswear collection in a soft, surreal atmosphere high up in the clouds. My roles on the campaign were to creatively lead and design the campaign landing page and to collaborate on the art direction of the photoshoot.
• 5

  Hugo Boss: Chris Hemsworth interviews Chris HemsworthNew work for Hugo Boss with GQ. ................................... Creative Director: Paul Solomans Director/Producer: Mateo Notsuke DOP: Lloyd Willacy Camera ops: Nick Carter & Jack Mcloughlin 1st AD: Luis Pedro Valdés 1st AC: Pedro Duarte Gaffer: Cullum Ross Lighting Tech: Christopher Broomfield Sound Operator: Mark Harris Editor: Nick Carter Body Double: Michael Lindall Production Assistant: Sebastián Iturria Piñon
• 3

  'Hugo, Your Way' Campaignhttps://www.hugoboss.com/de/hugo-personalisierung-inspiration/

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Work history

Art DirectorH&M
Aug 2016 - Apr 2017Portsmouth, United KingdomFull Time