About me

A highly creative, dedicated and commercially aware design professional with a breadth of expertise in multiple materials and a sharp eye for detail. Excellent interpersonal skills both written and verbal. A strong collaborator with a pragmatic and decisive approach to problem solving. With a sustained record of success in the homewares industry. Extensive experience in ceramic design with a strong understanding of manufacturing capabilities.

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Projects

• 3

  'hello beautiful' collectionA collection of 3d printed mini objects launched in March 2021 through my new website, and using commercially compostable PLA materials. This was a self-initiated brief to satisfy my design yearnings during the lockdown. This collection resulted in me being selected to join the Find a Maker by Craft Festival directory which launched in April 2021. I have just taken part in the Great Northern Contemporary Craft fair online weekend and will be taking part in the physical show in Manchester in Octo
• 3

  Royal Doulton - 1815 SignatureExploring hand applied decorative techniques, glaze application and layering of colour to create a fresh collection in the 1815 family. Winner of the Tableware International - Awards of Excellence 2021 - casual dining category.
• Royal Doulton - PacificIdentified a coastal design trend for 2014 creating a new collection of cobalt blue coastal inspired patterns. Designed new serving accessories to extend the established pattern and shape story and set the tone for photography.
• Royal Doulton - 1815 Bowls of PlentyIdentified a new consumer food trend called 'bowls of plenty'. The existing Royal Doulton 1815 collection was re-imagined to provide the perfect collection to meet this trend. A collection of bowls in every size and shape required, from large to tiny, in a gorgeous autumnal palette of half-dipped glazes.
• Royal Doulton - Charlene MullenWorked together with Charlene Mullen to realise her vision for these collections.
• Royal Doulton - Hemingway Interior and TablewareWorking together with Tilly Hemingway to realise the vision for this collection of interior pieces and tableware.

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Projects credited in

• 2

  ROYAL DOULTON
• 8

  ROYAL DOULTON
• 1

  Royal Doulton Coffee Studio Collection - William Farr’s Story
• Archive MugsDesigned and project managed the delivery of the archive mug collection, considering market trends and Wedgwood archive patterns. Re-imagined heritage for a contemporary look.
• Butterfly BloomTea story collection for Wedgwood designed and managed the creative direction, interpretation and concept delivery from ideation to product launch.
• 2

  Illustrated Ceramics RangeAn illustrated ceramics range created in collaboration with Royal Doulton

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Work history

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Designer MakerKeeley Traae Design
Mar 2021United KingdomPart Time
Creating 3D printed interior accessories in biodegradable materials. Website launched March 2021. https://www.keeleytraae.com/
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Senior LecturerStaffordshire University
Sep 2020United KingdomPart Time
I am a senior lecturer on the Staffordshire University 3D Designer Maker BA (Hons) course. The course is a mixed material course and so I have the opportunity to work with students not only with their ceramic designs and making processes but also with many other materials and objects such as furniture and jewelry. Working alongside the amazing course leader Timothy Forrester and other design and industry experts, I thoroughly enjoy sharing my knowledge, skills, and over 25 years of experience with the next generation of creatives. https://www.staffs.ac.uk/course/3d-designer-maker-ba

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Skills

• Creating Moodboards
• Creative Direction
• Communication
• Project Co-ordination
• People Focused
• Design Education
• Design Thinking
• Collaboration
• Commercial Acumen
• 3D Design

Education

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Master of ArtsStaffordshire University
Sep 1990 - Jun 1992United Kingdom
Ceramic Design course with internship at Hutschenreuther Porcelain, Selb, Germany.