Work history
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Social Media & Content Marketing AssistantTaur
- London, United KingdomFull Time
• Created and optimised on-site content pages across social media and web platforms utilising storytelling techniques and SEO best practices
• Assisted Brand Manager with the creation and management of content and social media strategies, conducting market research to inform them
• Instrumental in the creation of Taur’s online presence, day-to-day management of social media accounts and increasing community engagement (particularly Twitter, growing the account’s following by over 1500 users in under 8 months without showing product)
• Conducted research and keyword analysis, optimised and sourced imagery for a total of 15 bi-weekly blog posts using SEO best practices. • • Achieved and maintained ‘Top Writer in Transportation’ status on Medium, with 5 posts being selected and distributed by Medium’s curators
• Assisted in the creation and editing of materials of strategic importance, such as investor emails and presentations
• Planned, designed and delivered newsletters via Mailchimp including the Welcome email (achieved an open rate of 42.7%, 28.2% higher than the industry average)
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Marketing AssistantFlatpack Projects
- Birmingham, United KingdomFull Time
• Managing Flatpack’s social media accounts, increasing follower growth across channels by 20.5%, as well as leading the development and implementation of campaign strategies. For example, through managing a targeted campaign for Beware the Moon across social media and email, we exceeded our sales target of 900 tickets and welcomed 979 attendees to the event
• Managing the production and distribution of all major marketing materials such as the Birmingham Festivals Group Guides (a booklet for regional and national audiences on Birmingham's cultural scene), communicating and collaborating with a number of key stakeholders. Printing and distributing 12,000 copies across regional and national targets
• Designing eye-catching, on-brand graphics for social media and print marketing materials, managing whole process from conception through to print and distribution
• Uploading events, blog content, and tracking ticket sales via the CMS back-end of the website
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Skills
- Photoshop
- Writing
- Social Media
- Social Media Advertising
- Content Creation
- Creative Content
- Graphic Design
- Content Marketing
- Marketing
- Art
Education
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BA English with Creative WritingUniversity of Birmingham
Birmingham, United Kingdom
MODULES INCLUDED:
• EDITING: THEORY AND PRACTICE – 72, DRAMA AND MEDIA WRITING – 72
• CREATIVE WRITING PROJECT (DISSERTATION)
o Blood Type AZ and ‘Voice and Race in Sci - Fi Dystopias: Who gets the power to speak and how does this affect the ways in which race is represented?
• PERSONAL SKILLS AWARD
o The University of Birmingham’s optional employability programme designed to develop professional skills and attributes in preparation for graduate employment
o During the programme, I undertook a variety of developmental activities, including online courses such as 'Developing resilience and adaptability'; taught modules like 'Planning Your Career'; and 'Dealing with Conflict in Groups and Teams' workshops
o At the end of the award, I was required to undertake an assessment that demonstrated exceptional commitment in developing skills and fostering professional practice