Work history
K
K
Brand ManagerKenneth Green Associates
London, United KingdomFull Time
Reporting directly to the Group Marketing Manager, in this role I am responsible for managing a portfolio of luxury fragrance brands by expertly bringing marketing campaigns to life from ideation to implementation in parallel to strategising the launch of new brands into the UK market. My Areas of responsibility are:
Brand Strategy: I devise and present compelling, creative and customer-orientated communication campaigns to the board of directors for approval, and thereafter coordinate with Sales, VM, Training, Digital and PR teams to ensure their seamless execution and delivery.
Market Research/Financial Targets: I utilise NPD reports, competitor analysis and market insights to inform pricing strategies and benchmark wholesale, retail and purchase targets for new brand launches.
Merchandising: I provide strategy and direction to the visual merchandising team on developing eye-catching product displays, tester stands, in-store activations and POS, while continually ensuring merchandising codes are consistently applied across all retailers to enable a seamless end-to-end customer experience/journey.
Communications: I carefully align PR activations with the overall brand strategy and objectives in conjunction with PR teams, and proactively review influencer campaigns and KPIs to optimise for future programs.
Trade Activity: I periodically develop and execute annual trade activity with assigned brand retailers and confidently present trade activity and new launches to retailers at bi-annual strategy meetings.
Budget Management: I develop and accurately manage the annual budget for assigned brands, promptly reporting any variances in actual versus spend to the Group Marketing Manager and Marketing Director.
KPI Reporting: I regularly review and report KPIs on all marketing activities to both client companies and internal teams, and adapt clients’ marketing strategy accordingly to optimise investment and deliver on targets.
S
S
Marketing Project Manager (Brand Manager)Simply Good Foods Company
- Toronto, CanadaFull Time
In this role I was responsible for delivering impactful omni-channel marketing/communications programmes aligned with overall marketing strategies for the Canadian SimplyProtein and Atkins brands including managing the marketing budget. My key areas of responsibility were:
Digital: I oversaw all aspects of digital marketing including e-commerce platform management, social media strategy development, media planning, earned collaborations and paid digitals
Innovation: I collaborated with R&D, operations and senior management to develop/launch new product lines and extensions
Communications Strategy & Influencer Management: I developed and executed high-impact campaigns across earned media and paid influencer programs to spread positive brand messages
Trade Marketing: I developed comprehensive in-store marketing campaigns, analysed post-campaign data and made recommendations for future campaigns
Experiential Sampling/Events: I managed the execution of all in-store demos, consumer events and tradeshows
Brand Collateral & Packaging: I oversaw the development of all packaging and promotional materials and ensured packaging designs met brand guidelines/regulatory requirements.
Agency Management: I led the briefing, onboarding and management of packaging, designers, research, PR and shopper marketing/digital agencies
My key achievements include:
• Leading the revolutionary re-design of the SimplyProtein packaging and designing 25 SimplyProtein flavours to address key consumer feedback leading to a marked increase in sales
• Co-lead a digital media strategy and overseeing the execution of a Canadian social media strategy [which generated significant customer engagement and sales conversions]
• Securing a 35% increase in monthly revenue by updating the affiliate marketing program
• Coordinated three market research studies on healthy snacking and dieting across Canada.
+ Show more
Skills
- Commuications
- Digital Advertising
- Marketing Branding
- Marketing Strategy
- Marketing Research
- Events Planning
- Brand Packaging
- Marketing
- Strategy
Education
G
G
Digital Analytics CertificateGeorge Brown College
- Toronto, Canada
G
G
Social Media Marketing CertificateGeorge Brown College
- Toronto, Canada
+ Show more