Digital Marketing ManagerPizza Express
London, United KingdomFull Time
• Multiple agency management (SEO, website, paid media) for PizzaExpress and PizzaExpress Live, and Milano. Content manages PE.com and app. • Successfully launched Happy Birthday Dough Ball, a cross-functional campaign that increased traffic (10%), bookings (6%), and offer downloads (11%) YoY; was my first campaign launch. • Sets the digital media plan for the business and responsible for budget allocation across all digital channels plus strategy – website, app, SEO, Yext, paid media. • Launched digital-only 2-for-1 campaign (£100k) across website and paid channels bringing down CPAs 30% YoY through the use of email customer list exclusions, lookalikes, competitor fans, website interstitial pop-ups. • Actively scopes out new marketing channels and formats – DMP, Metro.co.uk website takeovers, Twitter to drive traffic, Facebook collection ads resulting in <£1.00 CPAs, in-feed polling ads, and more. • Uses web-scraping to ensure data is congruent across all 470+ individual restaurant pages and Yext.
Digital Marketing DirectorMTM Special Ops Watches
Los Angeles, United StatesFreelance
*Part-time Remote* • Works directly with Owner to manage all paid ads ($40k+/mo), including partnerships, print (Maxim, AR15, more), digital (AdWords, Bing, paid placements), email, and social media pages. • Reaches out to and maintained relationships with media companies, celebrities (ie. The Rock), and vloggers/bloggers to create sponsored content and/or paid website/email placements.
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- Paid Social
- Digital Marketing
- Youtube Advertising
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- Print Media