Work history
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Digital Marketing ManagerPizza Express
London, United KingdomFull Time
• Multiple agency management (SEO, website, paid media) for PizzaExpress and PizzaExpress Live, and Milano. Content manages PE.com and app.
• Successfully launched Happy Birthday Dough Ball, a cross-functional campaign that increased traffic (10%), bookings (6%), and offer downloads (11%) YoY; was my first campaign launch.
• Sets the digital media plan for the business and responsible for budget allocation across all digital channels plus strategy – website, app, SEO, Yext, paid media.
• Launched digital-only 2-for-1 campaign (£100k) across website and paid channels bringing down CPAs 30% YoY through the use of email customer list exclusions, lookalikes, competitor fans, website interstitial pop-ups.
• Actively scopes out new marketing channels and formats – DMP, Metro.co.uk website takeovers, Twitter to drive traffic, Facebook collection ads resulting in <£1.00 CPAs, in-feed polling ads, and more.
• Uses web-scraping to ensure data is congruent across all 470+ individual restaurant pages and Yext.
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Digital Marketing DirectorMTM Special Ops Watches
Los Angeles, United StatesFreelance
*Part-time Remote*
• Works directly with Owner to manage all paid ads ($40k+/mo), including partnerships, print (Maxim, AR15, more), digital (AdWords, Bing, paid placements), email, and social media pages.
• Reaches out to and maintained relationships with media companies, celebrities (ie. The Rock), and vloggers/bloggers to create sponsored content and/or paid website/email placements.
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Skills
- PPC
- Paid Social
- SEO
- Digital Marketing
- Youtube Advertising
- Display Advertising
- Google Adwords
- Google Analytics
- Advanced Excel
- Print Media