Work history
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Social Media Manager & Communications OfficerPramDepot
London, United KingdomPart Time
Arts-led Organisation
• Responsible for developing the communications and marketing strategy, working closely with the founder Karen Whiteread
• Collaborated with brands and influencers to increase brand awareness and meet KPI targets
• Delivered and managed brand and influencer outreach to collaborate, and to fundraise
• Planned and executed campaigns on various social media platforms and then exceeded monthly KPI targets
• Created and scheduled content on Buffer and Facebook Creator Studio
• Managed and maintained a structured analysis of data and campaigns
Key Achievements: Created a communications and marketing strategy for the organisation. Planned and executed collaborations with brands and influencers, gained up to 200 followers after a month, and achieved up to 100k reach in all social media platforms
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Marketing Manager & E-commerce OperationsKetnas
London, United KingdomFreelance
• Responsible for developing the sales and marketing strategy, implementing social media marketing campaigns which resulted in 20% sales conversion
• Generated outbound leads via cold calling and email campaigns, follow up on marketing-generated leads and conduct research to evaluate the opportunity and fit; resulted in partnerships with local pop-stores, influencer partnerships and press features
• Collaborated with micro and macro-influencers, models and photographers, executed effective social media campaigns, which expanded the brand reach up to 200k
• Managed all the marketing and social strategies and was able to turn a strategy into a delivery plan with my team
• Responsible for all the product shots, model scouting and communications for the social media channels
Key Achievements: Successfully launched the website and all social media accounts, exceeded KPI targets by reaching up to 3k followers with 200k reach in social media platforms; Planned and executed up to 20 social media campaigns with influencers
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