For over 20 years I have designed for both print and digital environments, across different sectors including; education, retail, marketing, publishing and travel.
With such a wide variety of client-types – from artists to national institutions through to contract publishers – I have developed a coherent, tailored approach to design problems (rather than off-the-shelf solutions). Central to my practice is developing content-led design by identifying a visual code or metaphor as an idea.
Projects
- Loci Memoriae: Exhibition cataloguePaul Gough is a renowned and respected artist, academic, broadcaster and writer. The catalogue was structured to display both his work and his accompanying essays and photographs. The inside of the catalogue was designed in black and white and the typeface 'Bureau Grotesque' was chosen to compliment and not detract from the imagery. The finished product had a strong, bold identity to visually represent the two exhibitions; 'Stone' and 'Dust'
+ Show more
Work history
Senior Graphic Designer
London, United KingdomFull Time
Lead Senior Designer in charge of a family of 4 luxury travel brands:
> Brand development/guardianship
> Brochure and Print design (including concept, artworking, templates, layout and print ready files)
> Digital; Website and web interface design
> Art Director for in-house 'Traveller' magazine
> Asset bank management
> DTP training to in-house staff (both designers and writers)
Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Wayfinding Design
- Illustrator
- Indesign
- Cartography