Kelly Shield Is A Uniquely Experienced Multiple International Award Winning Graphic Designer & Art Director.
Specialising in Branding & Typography predominantly within the Hospitality/Tourism, Lifestyle & Fashion Industries, Kelly brings to the table 11+ years’ experience in Graphic Design across Brand Identity, Campaigns, Print, Digital, Packaging, Signage & Wayfinding. Garnering multiple international awards including Type Director’s Club, Best Design, AGDA & Communication Arts.
This coupled with her knowledge of the operational business end of the hospitality, leisure & tourism industries gives her work a practical, hands-on, yet superbly creative edge that is hard to beat. She is equally at home working with new start-ups as she is creating reinvigorated brand identities for those seeking to refresh, further develop or re-direct.
Kelly’s high-level skill set is topped off with a knack for client communication & the ability to both lead & collaborate with other skilled professionals to ensure outstanding resultson time, on budget, every time.
Projects
- GraffGraff Jewellery, a distinguished name in the world of luxury jewellery, sought the creation of a compelling gifting brochure, accompanied by a meticulous brief. Originally destined to find its exclusive place within the hallowed confines of the Graff Harrods store's private shopping area. The primary objective was to showcase select giftable pieces from the Graff collections to an audience of discerning ultra-high-net-worth clients. To this end, the brochure required not only an exhibition of or
- DishDish stands as a testament to the innovative vision ignited by Kelly Shield. This ambitious project evolved into a collaborative cookbook, a veritable chronicle of the remarkable dedication, prowess, and benevolence exhibited by the hospitality community in their unwavering commitment to a noble fundraising objective: supporting the Starlight Children’s Foundation, a charitable cause dedicated to alleviating the plight of children affected by serious illness. This exemplary compilation serves a
- Sugar LoungeSugar Lounge undertook the strategic initiative of reinvigorating their establishment nestled in the picturesque vicinity of Manly, Sydney, adjacent to the renowned beachfront. In pursuit of this transformation, the establishment engaged in the commissioning of a new brand identity. The primary objective outlined in the creative brief was to conceive a playful, the more you look the more you see Hawaiian theme, artfully interwoven with clever wordplay and playful puns. The conceptualization of
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Work history
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Graphic DesignerFreelance
London, United KingdomFreelance
Skills
- Digital Design
- Web Design
- Illustration
- Sketch
- Typography
- Brand Campaigns
- Brand Design
- Brand Creation
- Art Direction
- Layout Design
Awards
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Winner - Brand - The LawnsType Directors Club New York (TDC)
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Long & Shorted Listed - Book - DishAustralian Book Design Awards
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