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About me. - A creative and articulate brand consultant who most recently worked as a Senior Account Manager for a well-respected boutique public relations agency in Melbourne, AMPR - Proven ability to maintain long standing relationships with employees, media and clients including global brands like David Jones, L’Oreal, Virgin Australia Melbourne Fashion Festival, Zara and Zara Home - Confident and unfazed at pitching in all levels of business including to media, presenting strategies internally and to prospective new business whilst also successfully pitching to retain existing clients year on year - Hard-working, efficient and timely at delivering the best possible results for both employees and clients - I've recently decided to pursue a career in publicity in London
AMPR Senior Account Manager - Public Relations and Communications Website: www.ampr.com.au AMPR is a boutique fashion, lifestyle, consumer and event public relations agency based in Melbourne, Australia. I was Senior Account Manager in a four person Retail & Events team where we managed some of the agency’s biggest clients. Highlights include; - Promoted year on year from intern to Senior Account Manager in less than four years - Responsible for the day-to-day PR management of retainer clients including David Jones, Waterford Crystal Polo in the City, Virgin Australia Melbourne Fashion Festival, Zara and Zara Home and worked on projects for Nike, St Kilda Film Festival, Asahi Super Dry, Mimco and YGAP. - Applied skills in strategy and event management to develop, manage and implement PR campaigns for new season collection launches, runway events, store openings nationally, brand ambassador programs, digital & blogger engagement and new partner & sponsorship announcements - Wrote and delivered pitches to senior media in Australia securing front page editorial with major state and national newspapers, prime-time segments on national news bulletins and morning shows and securing lead stories on high circulating news, fashion and lifestyle websites. - Built strong relationships with media, talent managers, social influencers and publicists to create tailored event guest lists. - Co-Managed the AMPR website and assisted with content for social media accounts Responsible for the recruitment of interns - Evaluated all PR activities through PR value reports and post-event debriefs - Speciality areas developed at AMPR included publicity, talent management, communications strategy, project and event management, social media, media accreditation, issue and crisis management, digital communication, new business proposals and people management. - Proficient in Word, Excel, InDesign, Fashion GPS, Event GPS and Media Portal Account Highlights: Inditex Group: Zara & Zara Home - Highly experienced working on retail brands after over four years experience with Inditex Group, including a lead role on Zara, from its arrival to Australia in 2011 to leading the account during its national expansion over the past four years. I effectively managed store opening PR campaigns in Canberra, New South Wales, South Australia, Queensland, Victoria and Western Australia. - My role included ensuring key strategies supplied direct from Spain were implemented correctly to adhere to strict global standards that were to remain consistent worldwide. - Successfully managed, negotiated and secured advertising in major state-based newspapers for Zara’s mid year clearance for three consecutive years - Account lead for Zara Home which arrived to Australian shores in February 2015. Roles included successfully announcing the arrival to national media, securing coverage with key publications including Vogue, Vogue Living and Real Living and hosting VIPs and media at an intimate breakfast ahead of the opening. David Jones - Account lead for department store David Jones including working with and managing ambassadors Miranda Kerr, Jessica Gomes and Montana Cox at all Melbourne based events. Role included implementing top level PR strategies for premium bi annual season launches, christmas and clearance activations, publicising special events for fashion family and international designers and on sponsored events to achieve high level publicity outcomes and drive customers in store. - Successfully pitched year on year to retain the client including moving David Jones off project fee and on to a monthly retainer Virgin Australia Melbourne Fashion Festival - Senior member of a five person team that worked across the account to create and implement a 365 day strategy with a lead role managing and accrediting all media on site, lead designer media liaison and creating and managing dedicated PR strategies for runway shows and key event sponsors including L’Oreal, Virgin Australia,Tiffany & Co., Priceline Pharmacy, Sportsgirl and Target Australia. Day-to-day roles included pitching stories for both the Festival, CEO and designers to ensure target KPI’s were exceeded monthly, drafting and distributing media kits and managing media calls. Polo in the City - Account lead on the Polo in the City series for over three years, an event that has seen incredible growth with marquee sales doubling each year. Key member of the pitch team
Green With Envy Retail Assistant & Stylist - Premium destination for fashion Website: www.greenwithenvy.com.au - Australia’s premium destination for fashion stocking brands including Acne Studios, Alexander Wang, Chloe, Dion Lee, Ellery, Helmut Lang, Kenzo, Mary Katrantzou, Opening Ceremony, Pamela Love, Rag & Bone and many more - Proven ability to work as a stylist, ensuring each customer had a personal and enjoyable shopping experience - Achieved weekly budgets consistently and was one of the boutique’s best sellers
Casual Retail Assistant - Fashion Retailer - Melbourne Website: www.generalpants.com.au - Urban fashion street culture chain store stocking brands including Birkenstock, Calvin Klein, Cheap Monday, Converse, Dr Martins, Ksubi, Lee, Nudie Jeans Co., Rollas, Vans, Wrangler and many more. - Achieved weekly budgets in the fast-paced and exciting flagship store
Casual Retail Assistant & 2IC - Fashion Retailer - Melbourne Central Website: www.tommyhilfiger.com.au - Moved from casual retail assistant to second in charge - Roles and responsibilities included opening and closing the store, managing staff, ensuring budgets were achieved and the store was kept tidy and organised
Graduated with Distinction