What we say and how we say it matters.
I work with a mix of brands, organisations, individuals and businesses, helping them to find
the right words to capture who they are, what they do and why they do it.
For me, the thinking behind the words we use is just as important as the words themselves. I work independently or in partnership with brand strategists to put this thinking into words. From defining audience, brand positioning, purpose, values and personality to creating a tone of voice and messaging framework – this important groundwork acts as the bedrock to a brand's visual identity
My strategic focus and interest in the 'why, what and how' has enabled me to build up valuable experience writing and facilitating workshops around naming, tone of voice and brand positioning. These informal and thought-provoking sessions offer a vital opportunity to get under the skin of a brand or business that's launching or going through significant change.
My work is eclectic and all the more rewarding for it. Right now, I’m helping an illustration studio tell their story, writing a script for a high-profile awards ceremony and working with an addiction charity on every aspect of their verbal identity.
Work history
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Brand Strategistico Design Group
London, United KingdomFreelance