Projects credited in
- Perf with SurfChallenge As Unilever's digital agency of record for Home Care, Surf challenged us to come up with a digital campaign that resonates both culturally and emotionally with its target audience – women who want to smell great but don’t have much time for the laundry. That’s ‘Surfies’ for short. The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf5