• Career path covers fashion hubs like Milan, Rome, London, Los Angeles and Shanghai.
• Experience and expertise of creative directing, branding, art directing, fashion design and photography across designer houses, commercial brands, lifestyle brands and fashion & lifestyle magazines.
• Highly intergrated of art and commerce. Unique perspective and aesthetic. Multi-cultured and highly adaptive, determined worker, fast learning, result driven and high efficiency.
• From creating initial conceptual ideas and rendering to driving optimal team working and production. I am fully prepared to take on challenges.
Work history
k
k
Creative/art director, fashion director consultant and photographerk.kierkegaard
16 Stukeley Street, Holborn, London WC2B 5LQ, UKFreelance
* Developing and summarising brand strategy for branding and marketing according to each brand’s very own DNA. * Building comprehensive brand VI and SI system.
* Creative direction for photo shootings and event prodcutions for various purposes.
* Build comprehensive brand collection strategies and its communication.
* Key Clients : Alo Yoga, HAYJ, Suntory, Ferrero Rocher, H&M, NPG, CLIENT, Le Chic, Vogue Italia, Mode, GQ, CAP 74024, KALTBLUT, KAWAKEY, fcuk, JUDY WU, etc.
M
M
Brand & Creative Art directorMs MIN
- Xiamen, Fujian, ChinaFull Time
* In charge of all relevant brand building and marketing operation promotions and productions, initiating creative directions for all brand contents, cross-brand collabrations and other commercial development, resource development, etc...
* Developed and summarised comprehensive brand system which includs but not limited to internal and external brand books, brand assets and brand intangible values.
* Built a comprehensive visual system, including but not limited to brand VI and SI system to offline VM with higly intergrated art and commerce perspectives.
* Developed and injected insightful knowledges and strategies to different socia channels including online commerce.
* Systemised and enhanced branding and communication strategy plan and departments yearly budgets.
* Rasied brand awareness and reputation within the fashion industry and in the general market.
+ Show more
Skills
- Creative Art Direction
- Photography
- Fashion Design
- Management
- Production
- Styling Direction
- Creative Direction
- Multilingual
- Aesthetic Vision
- Graphic Communication
Education
I
I
MA Fashion Design & Creative DirectionIstituto Marangoni
- Milan, Italy
Awards
N
N
Cecil Beaton Photography ContestNational Portrait Gallery, London
First prize of the Cecil Beaton Photography Contest hosted by National Portrait Gallery in London, U.K. in 2019.