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Kerina Duhra

Junior Community Manager

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Projects

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Skills

  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Junior Community Manager

New Look

Jan 2018
  • London, United Kingdom
  • Full Time
  • • Support and manage expectations from external influencer agency • Plan, manage and execute key campaigns (London Fashion Week) • Curate and manage the content on @newlook Instagram channel • Set and work to KPIs • Assist in planning and directing social shoots • Organise collaborations with external parties (photographers, influencers etc) • Work with internal parties to ensure social is aligned with business focuses/marketing department • Manage 2 direct reports (Social Media Intern, Social Media Executive) • Manage all shoppable content and features on social • Performance reporting and recommendations • Work with Human Resources on keeping LinkedIn in line with brand • Responsible for working with Customer Services to ensure tone of voice and responses are social friendly • Compile how-to guides and manage training for new additions and other teams managing a social presence

Currently

Social Media Assistant

Farfetch

Sep 2014
  • Full Time
  • • Curate localised international Facebook posts (US/UK, APAC, FR, JP, RU, ES, DE, KR) • Facebook & Twitter fan acquisition and engagement advertising planning & execution • Reporting & analysis of advertising results for Facebook, Twitter and Instagram • Strategic performance recommendations • Reporting & analysis of engagement across all social platforms • Twitter asset creation • Create and update influencer database • Responsible for daily communication with followers across Facebook and Twitter • Content planning, copy & scheduling across Facebook and Twitter

2017

Interim Group Social Media Manager

New Look

Aug 2017 - Dec 2017
  • London, United Kingdom
  • Full Time
  • • Support and manage expectations from external influencer agency • Plan, manage and execute key campaigns (London Fashion Week) • Curate and manage the content on @newlook Instagram channel • Set and work to KPIs • Assist in planning and directing social shoots • Organise collaborations with external parties (photographers, influencers etc) • Work with internal parties to ensure social is aligned with business focuses/marketing department • Manage 2 direct reports (Social Media Intern, Social Media Executive) • Manage all shoppable content and features on social • Performance reporting and recommendations • Work with Human Resources on keeping LinkedIn in line with brand • Responsible for working with Customer Services to ensure tone of voice and responses are social friendly • Compile how-to guides and manage training for new additions and other teams managing a social presence

2017

Social Media Executive

New Look

Feb 2017 - Jul 2017
  • London, United Kingdom
  • Full Time
  • • Report & analyse organic engagement across channels • Manage influencer collaborations • Manage shoppable Instagram • Responsible for all womenswear social copy • Support menswear projects and research • Assist with organising social shoots • Launched and managed the @newlookcurves Instagram (merged into core account February 18) • Circulate social news & ideas to the wider team

2017

Online Communications Assistant

Farfetch

Oct 2016 - Feb 2017
  • London, United Kingdom
  • Full Time
  • • Facebook engagement advertising planning & execution • Reporting & analysis of advertising results for Facebook/Instagram • Strategic performance recommendations • Reporting & analysis of engagement across social platforms • Managing influencer collaborations and negotiations • In-house process training • Curating and updating shopping app content and in-app messaging

2014

Social Media Intern

Farfetch

Mar 2014 - Aug 2014
  • Internship
  • • Relaunched our Tumblr account • Curate engaging Pinterest, Polyvore, Twitter and Tumblr streams • Analyse daily, weekly and monthly social media metrics • Create analytical reports around social campaigns • Engage with Twitter/Instagram/Pinterest/Polyvore/Facebook audiences • Product selection for social media use • Schedule meetings • Initiated research into potential platform adjustments • Present recommendations to the team • Drove social listening implementation • Undertook social testing • Blogger outreach • International content targeting • Implemented a refocused social strategy across multiple platforms

Education

2013

BA Magazine Publishing

London College of Communication

Sep 2010 - Jul 2013
  • London, United Kingdom
  • Editorial, Design, Law and creation of magazines, as well as an in depth study into the market of online vs print magazines.