Kerina Duhra

Kerina Duhra

Freelance Social Media ManagerLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Sophie Howe
Kerina Duhra

Kerina Duhra

Freelance Social Media ManagerLondon, United Kingdom
About me
Proactive social media expert with significant experience in recognising opportunity to drive engagements and revenue. I hold a rich reporting and analysis skill set, and am well-versed in localising content, leading influencer collaborations, planning acquisition and engagement advertising, and planning/executing campaign and event content, as well as social- specific shoots. Quick to pick up new skills and expand knowledge.
  • London Fashion Week memes
    London Fashion Week memesAs part of our London Fashion Week sponsorship we created a variety of content to engage in the conversation. We created memes as a way to bring the conversation of fashion and consumer behaviours to life, as a way of creating a relatable conversation for the everyday person during such a notable period of the year.
  • Halloween memes
    Halloween memesTo engage our follower base around Halloween, and showcase the product we were selling for the day we created meme imagery.
  • When Life Is a Meme
    When Life Is a MemeFrom the success we had seen with our fashion week and Halloween memes, we took this a step further by creating a festive campaign video to showcase a variety of product relevant to the season.
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Projects credited in
  • #TheOne
    #TheOneWhether it’s the perfect bag for lunch in LA or the coat for a gallery opening in London, discover #TheOne piece you’ll need this AW16 on
Work history
    Social Content ManagerHuda Beauty
    Dubai, United Arab EmiratesFull Time
    Freelance Social Media ManagerCult Social
    London, United KingdomFreelance
    Past clients: • ASOS • Glamour UK • River Island • British GQ • IYC (International Yacht Company) • British American Tobacco (glo) • Jam3 • Adidas • Libertine London (BaByliss EU) • Dune London (Head over Heels) • Fora • Under The Influence (Chaos) • Frank PR (Vype UK) • Komodo (Villa Kubu & own brand) • Audio Network • John Lewis & Partners (Christmas campaign 2018) • AllSaints Work between clients - Content management • Curated social content across channels • Managed social shoots alongside an external agency • Aligned social with the wider business • Managed shoppable social content • Planned and executed key seasonal campaigns • Helped shape social media strategy • Managed the marketing team calendar • Community management • Briefed in website homepage updates • Provided website product descriptions Strategy, reporting and recommendations • Compiled performance reporting/recommendations • Created reporting for Supplier Funded activity • Created weekly content review documents • Managed content audits/recommendations Training/cross-team collaboration • Trained/managed new team members • Compiled social tutorials/managed training for social team • Collaborated with PR on gifting appointments • Supported international markets in their social efforts Paid social • Managed Supplier Funding social advertising • Worked with media agency on social advertising • Proposed marketing packages for Supplier Funding Influencer marketing • Assisted internal ambassador programmes • Ran influencer campaigns • Recruited agency for blogger programme Platforms worked across - • Instagram • TikTok • Twitter • Facebook • LinkedIn • YouTube • Pinterest
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  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA Magazine PublishingLondon College of Communication, UAL
     - London, United Kingdom
    Editorial, Design, Law and creation of magazines, as well as an in depth study into the market of online vs print magazines.