About me

Proactive social media expert with significant experience in recognising opportunity to drive engagements and revenue. I hold a rich reporting and analysis skill set, and am well-versed in localising content, leading influencer collaborations, planning acquisition and engagement advertising, and planning/executing campaign and event content, as well as social- specific shoots. Quick to pick up new skills and expand knowledge.

QuestionsProjectsExperienceTeam

Projects

• 5

  London Fashion Week memesAs part of our London Fashion Week sponsorship we created a variety of content to engage in the conversation. We created memes as a way to bring the conversation of fashion and consumer behaviours to life, as a way of creating a relatable conversation for the everyday person during such a notable period of the year.
• 3

  Halloween memesTo engage our follower base around Halloween, and showcase the product we were selling for the day we created meme imagery.
• When Life Is a MemeFrom the success we had seen with our fashion week and Halloween memes, we took this a step further by creating a festive campaign video to showcase a variety of product relevant to the season.

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Projects credited in

• 9

  #TheOneWhether it’s the perfect bag for lunch in LA or the coat for a gallery opening in London, discover #TheOne piece you’ll need this AW16 on Farfetch.com

Work history

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Social Content ManagerHuda Beauty
Dec 2021Dubai, United Arab EmiratesFull Time
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Freelance Social Media ManagerCult Social
Jul 2018London, United KingdomFreelance
Past clients: • ASOS • Glamour UK • River Island • British GQ • IYC (International Yacht Company) • British American Tobacco (glo) • Jam3 • Adidas • Libertine London (BaByliss EU) • Dune London (Head over Heels) • Fora • Under The Influence (Chaos) • Frank PR (Vype UK) • Komodo (Villa Kubu & own brand) • Audio Network • John Lewis & Partners (Christmas campaign 2018) • AllSaints Work between clients - Content management • Curated social content across channels • Managed social shoots alongside an external agency • Aligned social with the wider business • Managed shoppable social content • Planned and executed key seasonal campaigns • Helped shape social media strategy • Managed the marketing team calendar • Community management • Briefed in website homepage updates • Provided website product descriptions Strategy, reporting and recommendations • Compiled performance reporting/recommendations • Created reporting for Supplier Funded activity • Created weekly content review documents • Managed content audits/recommendations Training/cross-team collaboration • Trained/managed new team members • Compiled social tutorials/managed training for social team • Collaborated with PR on gifting appointments • Supported international markets in their social efforts Paid social • Managed Supplier Funding social advertising • Worked with media agency on social advertising • Proposed marketing packages for Supplier Funding Influencer marketing • Assisted internal ambassador programmes • Ran influencer campaigns • Recruited agency for blogger programme Platforms worked across - • Instagram • TikTok • Twitter • Facebook • LinkedIn • YouTube • Pinterest

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Skills

• Fashion
• Advertising
• Digital Media
• Marketing PR
• Branding
• Brand Management
• Market Research
• Marketing Strategy
• Social Media Marketing
• Communications

Education

BA Magazine PublishingLondon College of Communication, UAL
Sep 2010 - Jul 2013London, United Kingdom
Editorial, Design, Law and creation of magazines, as well as an in depth study into the market of online vs print magazines.