Kerina Duhra

Freelance Social Media Manager

London, United Kingdom
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About me

Proactive social media expert with significant experience in recognising opportunity to drive engagements and revenue. I hold a rich reporting and analysis skill set, and am well-versed in localising content, leading influencer collaborations, planning acquisition and engagement advertising, and planning/executing campaign and event content, as well as social- specific shoots. Quick to pick up new skills and expand knowledge.

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  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Companies I’ve worked with

  • AllSaints


    • Fashion and Textiles
  • Audio Network

    Audio Network

    • Music
  • Farfetch


    • Fashion and Textiles
  • New Look

    New Look

    • Fashion and Textiles

Work history


Freelance Social Media Manager

Cult Social

Jul 2018
  • London, United Kingdom
  • Freelance
  • Clients have included AllSaints, John Lewis & Partners, and Audio Network


Group Social Media Manager

New Look

Aug 2017 - Jul 2018
  • London, United Kingdom
  • Full Time
  • • Support and manage expectations from external influencer agency • Plan, manage and execute key campaigns (London Fashion Week) • Curate and manage the content on @newlook Instagram channel • Set and work to KPIs • Assist in planning and directing social shoots • Organise collaborations with external parties (photographers, influencers etc) • Work with internal parties to ensure social is aligned with business focuses/marketing department • Manage 2 direct reports (Social Media Intern, Social Media Executive) • Manage all shoppable content and features on social • Performance reporting and recommendations • Work with Human Resources on keeping LinkedIn in line with brand • Responsible for working with Customer Services to ensure tone of voice and responses are social friendly • Compile how-to guides and manage training for new additions and other teams managing a social presence


Social Media Executive

New Look

Feb 2017 - Jul 2017
  • London, United Kingdom
  • Full Time
  • • Report & analyse organic engagement across channels • Manage influencer collaborations • Manage shoppable Instagram • Responsible for all womenswear social copy • Support menswear projects and research • Assist with organising social shoots • Launched and managed the @newlookcurves Instagram (merged into core account February 18) • Circulate social news & ideas to the wider team


Social Media Assistant


Sep 2014 - Feb 2017
  • London, United Kingdom
  • Full Time
  • • Facebook fan acquisition/engagement advertising, content planning, content • localisation • Curate localised international Facebook posts (US/UK, APAC, FR, JP, RU, ES, DE, KR) • Facebook & Twitter fan acquisition and engagement advertising planning & execution • Reporting & analysis of advertising results for Facebook, Twitter and Instagram • Strategic performance recommendations • Reporting & analysis of engagement across all social platforms • Twitter asset creation • Create and update influencer database • Managing influencer collaborations and negotiations • In-house process training • Responsible for daily communication with followers across Facebook and Twitter • Content planning, copy & scheduling across Facebook and Twitter • Curating and updating shopping app content and in-app messaging



BA Magazine Publishing

London College of Communication

Sep 2010 - Jul 2013
  • London, United Kingdom
  • Editorial, Design, Law and creation of magazines, as well as an in depth study into the market of online vs print magazines.