Kerina Duhra

Social Media Assistant

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Social Media Assistant


Aug 2014
  • I'm currently working at Farfetch as a Social Media Assistant. I have notable experience in content creation across various social media platforms, with specific content localised to key regions worldwide. These regions being; UK, US, APAC, LATAM, France, Germany, Russia, Japan and Korea. I have also worked closely with our local market agencies on China specific content. At present I also hold responsibility for the planning and implementation of engagement and fan acquisition campaigns, as well as performance analytics. Past business needs have seen me take on visual responsibility also, with the creation of Facebook assets as well as curating our Tumblr and Pinterest content. This visual responsibility now remains solely for Twitter and social advertising campaigns.


Social Media Intern


Mar 2014 - Jul 2014
  • • Relaunched our Tumblr account • Curate engaging Pinterest, Polyvore, Twitter and Tumblr streams • Analyse daily, weekly and monthly social media metrics • Create analytical reports around social campaigns • Engage with Twitter/Instagram/Pinterest/Polyvore/Facebook audiences • Product selection for social media use • Schedule meetings • Initiated research into potential platform adjustments • Present recommendations to the team • Drove social listening implementation • Undertook social testing • Blogger outreach • International content targeting • Implemented a refocused social strategy across multiple platforms



BA Magazine Publishing

London College of Communication

Aug 2010 - Jun 2013
  • Editorial, Design, Law and creation of magazines, as well as an in depth study into the market of online vs print magazines.