Experienced creative strategist and image director specialising in Fashion with a global, digital-first, 360' approach to brand Marketing and Communications. Partners with brands and creative directors on big ideas, long-term strategies and one-off activations focused on digital execution and creative visual storytelling with an editorial edge from brief to realisation, execution and evaluation. Advocate for positive social impact and sustainable environmental practices.
A global career with measurable experience and an extensive network in luxury:
• Global network within luxury fashion + creative industry.
• VP | Senior Director in Luxury Brand Marketing and Creative Strategy.
• Image Director.
• Global Digital and Social Marketeer.
• Conscious luxury advocate.
• Brand in–house + Agency side experience.
• 360 Brand Campaigns and Content Activation.
• Director of extensive global teams across multiple markets: London, Paris. New York, Milan, Sydney.
• Long term strategies + one off activations.
• Seasonal, annual and one-off campaign budgets both large and small.
• Fashion shows, red carpet events and brand activations on a global scale.
• Strategic influencer campaigns, VIP programs and partnerships.
• Long–term brand alliances, creative collaborations and media partnerships.
• Foundation in Fashion Public Relations and Communications.
• Acquired skills as business owner.
BRANDS, CLIENTS, CREATIVE PARTNERSHIPS
Swarovski, Stella McCartney, Jean Paul Gaultier, Yohji Yamamoto, Vivienne Westwood, adidas, Rick Owens, Raf Simons, Jeremy Scott, Simone Rocha, Alastair Mckimm, Lotta Volkova, Mert and Marcus, Penelope Cruz, Vestiaire Collective, Amber Valetta, Toby Knott, Spring Studios, Lily McMenamy, Nathalie Canquilhem, Mary Katrantzou, Richard Quinn, Halpern, Christopher John Rogers, Khaite, Versace, Virgin Galactic, Vogue, i-D, British Fashion Council, Karen Elson, Jefferson Hack, Diesel, Ksubi, Matty Bovan, Yasmin Sewell, Alexander Vaulthier, Merivale Group, Art + Commerce, Graham Rounthwaite, Victoria & Albert Museum, Olivia Colman, Isamaya Ffrench, M&C Saatchi
Work history
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Executive Director | Brand Marketing + CreativeHaynes HQ
London, United KingdomFull Time
Skills
- Brand Strategy
- Fashion Marketing
- 360 Campaigns
- Brand Creative Strategy
- Brand Marketing
- Digital Marketing
- Luxury
- Fashion
- Sustainability