About me

I am a freelance Art Director and Graphic Designer living and working in London. I have over 9 years experience working within the fashion and luxury goods sectors, for both high street and luxury brands. I believe in creative problem solving through conceptual thinking and exciting, innovative design. Specialising in art direction and design across digital and print media, I deliver creative concepts and visuals for campaigns, editorial and advertising platforms. I have a thorough understanding of all aspects of shoot production with an in depth knowledge of creative talent including photographers, stylists, models and agents. I am also experienced in branding and identity, typography and all areas of print design. For enquiries or collaborations, please feel free to get in touch!

PostsProjectsExperienceTeam

Projects

• 3

  YOOX SS20 CampaignArt direction of fashion and still life imagery for the YOOX SS20 campaign. Fashion photography by Danny Lowe – Still life photography by Jack Wilson.
• 1

  Marble MagazineMarble is an independent magazine that playfully explores diversity, art, youth culture and fashion. This project includes the brand identity for Marble as well as art direction of all the editorial stories featured within the first issue and design of the magazine and website.
• 1

  Daks SS20 Advertising CampaignArt direction and layout design for the Daks SS20 campaign. Photography by Agata Pospieszynska.
• Julian Rowe Jones Brand IdentityBrand identity for rhinoplasty surgeon Julian Rowe Jones – including art direction of imagery for website and social media, logo design, stationery and website design. Photography by Richard Foster.
• 1

  Boodles 2019/20 Advertising CampaignArt direction and layout design for the Boodles 2019/20 advertising campaign featuring Yasmin and Amber Le Bon. Photography by Billy Ballard.
• 1

  Smythson SS17 Still Life CampaignArt direction and layout design of the Smythson SS17 still life campaign. Photography by Mark Sanders.

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Projects credited in

• 2

  MARBLE MAGAZINEProducer

Work history

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Art DirectorMarble magazine
Nov 2017 - Nov 2018London, United KingdomFull Time
As the Art Director of Marble Magazine, I was involved in the entire creation of the first issue. This includes all creative concepting, casting of talent, all shoot pre and post production, as well as managing each shoot on set alongside the creative director. I worked very closely with our external production team in organising each shoot as well as liasing with casting agents and photographer agencies. I oversaw the design and artwork of the magazine (both print and online) as well as all social platforms.
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Senior Art DirectorPaul Barry Design + Art Direction
May 2015 - Apr 2020London, United KingdomFull Time
— Brand image, print, advertising, campaigns for print, digital and social media platforms, web design. — Clients include Daks, Boodles, YOOX, De Beers, Smythson, Peninsula Hotels. As the Senior Art Director of Paul Barry Design, I was involved in all areas of the art direction and design process – from creative concepting, commissioning external talent such as photographers, videographers, stylists, models etc. as well as all shoot pre production, art direction on set and post production through to final delivery. I reported in to the Creative Director and assisted him with all client face-to-face meetings and presentations. I worked very closely with an external production team, so understand the logistics of creating a successful photoshoot. I also managed the more junior members of staff and confidently oversaw all projects they were part of.

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Skills

• Advertising
• Digital Design
• Print Design
• Typography
• Editorial Experience
• Branding
• Fashion
• Luxury
• 360 Campaigns
• Layout

Education

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Ba(hon) Graphic DesignRavensbourne University London
Sep 2008London, United Kingdom
A 3 year Graphic Design degree focusing on brand identity, typography, print design, editorial, advertising, digital, wayfinding and information design.