Managed sales pipeline through identifying sales opportunities, understanding needs of prospects and developing strong relationships. Generating leads through outbound calls, emails and networking. Handling all inbound enquiries, qualifying leads, setting up for sales pitch success and keeping the pipeline full. Used Salesforce to maintain and expand the database of leads and contacts, monitoring pipeline and managing ongoing communication. Drafted responses to Requests for Information and high-level proposals. Organised and attended regular networking events and socials including delivering presentations to clients and prospects. Developed thought leadership through regular contributions to company blog.
Gave product demonstrations to CEOs, publishing directors, literary agents and authors. Set up sales team from scratch, including drawing up and implementing strategic plans for direction of the department, setting budgets and forming key partnerships. Ran own sales pipeline, selling membership through effective email, meetings and calls and exceeding personal revenue targets. Planned and implemented email marketing campaigns through iContact and developed integrated social media campaigns across YouTube and Twitter.
Sold book rights to publishers internationally handling deals on behalf of brand authors such as Wilbur Smith and Jeffrey Archer. Responsible for conducting auctions, closing deals and and monitoring monthly income against budget. I grew sales in the trade audio market through carefully negotiating contractual terms with Audible. Highlights include providing maternity cover for Senior Rights Manager at Frankfurt Book Fair, pitching to over 30 publishers and agents from across Eastern Europe, China, Taiwan and Thailand. I also trained and managed our Rights Intern under the Creative Access Scheme.