Regardless of title, I’ve always viewed asking questions as my most important job.
Why are we doing what we’re doing? Why must it be done this way? Why can’t we make a more significant difference? Why is this the right idea?
By asking why, we understand the true context, the real opportunity, and the actual problem, only then can we build and craft a successful solution.
I’ve spent twenty years working at the intersection of technology, strategy, product and marketing and while it’s been an unconventional career, I wouldn’t trade it for anything.
Creating campaigns, applications, and products for the likes of Hyundai, Electronic Arts, McDonald's, Pfizer, Johnson & Johnson, Red Bull, numerous startups and countless other brands has allowed me to build the experience necessary to fit all the pieces together.
Reach out if you’d also like to understand more of how asking why can make everything better.
Work history
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President, VP Product DevelopmentDemac Media
- Toronto, CanadaFull Time
Demac is one of the leading providers of eCommerce design, technology and strategy
services across retail, manufacturing and wholesale distributors in Canada and the US.
- Directed marketing, sales, strategy, and product groups and a team of 100+
- Increased client sales by an average of 80%
- Led design team, design direction, and creative review process
- Developed new wireframing process for rapid iteration
- Worked hands-on with engineering leads to determine product direction
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Chief Product and Storytelling OfficerEndloop
- Toronto, CanadaFull Time
Endloop specialized in helping brands, organizations and startups innovate, design, build
and market great products.
- Defined strategic plans, and executed marketing and technology initiatives for
Hyundai, Red Bull, Pfizer, Subway, C Spire, J&J and McDonald’s
- Led strategy, MVP development and fundraising initiatives for multiple tech startups
( over $60M raised )
- Wrote all creative briefs and acted as creative director for all design work
- Managed the technological development process and technology selection process
+ Show more
Skills
- Product Marketing
- Strategy
- Agile
- Analytics
- Customer Acquisition
- Customer Behaviour
- E-commerce Products
- Product Copywriting