Work history
M
M
Consultant Creative DirectorMy own business
London, United KingdomFull Time
Providing design, web optimisation & social media promotion services direct to my own clients. From large city law firms to small and mid range businesses, I offer a holistic approach and integrated campaign strategies to fit business and budget needs.
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Head of Creative ServicesWebloyalty
- Nyon, SwitzerlandFull Time
Hired as a senior level creative director to deliver growth and enhanced performance for this successful online retail business by increasing acquisition and customer retention through engagement. Working with key partners including Ryanair, National Express, Argos and Trainline, I developed key creative strategies to successfully drive response rates and revenue in both the UK, French, Brazilian and Turkish markets.
Recruiting a team of in-house web designers and developers, I was responsible for all the creative output for nine international markets with thirteen products and for providing a full creative service for our offices in London, Paris, Milan, Amsterdam, Istanbul and Sao Paulo.
In 2012 I relocated to the Geneva office in Switzerland to build a new Swiss team and to continue to support and service the company’s new international product launches.
Responsible for brand design and development and overseeing the work-flow, production and processes to deliver website builds, emails, banners and all corporate and sales materials. Liaising with marketing, I developed strategies for creative multi variant test campaigns to ensure the optimal customer experience and the best conversion and response rates for the business. I was responsible for managing a substantial departmental budget and ensuring that creative and technological innovation were the focus for our team.
Key Achievements :
Creating split-test campaigns resulting in 22% increase in join rates across the business.
Generating successful banner campaigns to improve click-through and join rates.
Successfully delivering mobile optimised pages and promotional apps.
Recruiting, training, managing and mentoring talented new teams in London, Paris and Geneva.
Optimising all digital media for mobile and hand-held devises and implementing UI and UX strategies.
Creating new banner design, building and testing application.
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Skills
- Digital Design
- Web Design
- Creative Direction
- Advertising
- Strategy
- Marketing Strategy
- Brand Management