Currently working at Govia Thameslink Railway, establishing revised identities for the organisation, Thameslink, Southern, Great Northern and Gatwick Express.
A hands on graphic designer with over fifteen years experience, predominantly in-house, providing graphic design solutions to clients across transport, charity, manufacturer, and retail sectors. My specialties include design for strategic brand roll-out, identity and managing campaigns, I'm also experienced and comfortable mentoring designers and managing a team.
My aspiration is to give my clients beautifully executed graphic design solutions. To bring their message directly to their audience, while delivering engaging design, offering a high degree of creativity and on target brand values, so they can achieve their business goals and objectives.
Experienced in design, print creation, and web support: including; logo development, typography, brand and identity, brochures, outdoor media, packaging, press advertisements and design across environment, web graphics, content management, animations banners.
Masters in Photography (photojournalism) distinction, Degree Industrial Design BSc 2:1.
Work history
Senior Graphic Designer
London, United KingdomFull Time
nstrumental in strategic development and roll out of designs for ‘re-brands’ across stations and through advertising channels for Thameslink, Great Northern, Southern and Gatwick Express.
Led on design development and strategic roll out of graphics for Thameslink Christmas campaign through outdoor, newspaper, 6-sheet, 48-sheet, web graphics, packaging and station collateral to deadline. Artworked Great Northern Christmas campaign across channels as above.
Developed HTML5 banners and animated web graphics and movies for internal/external sites and digital outdoor (using Adobe After Effects and Animate - formerly Flash).
As part of brand guardianship, heavily advocated, promoted and created templates to increase brand consistency when farming artwork to design agencies.
Improved processes: championed and developed a strategic on-line briefing system to successfully reach colleagues across remote offices along rail networks.
Managed design in high-pressure environments during the Southern/RMT/ASLEF strike across a range of channels (including press, websites, advertising web-banners, leafleting and posters), often with late developments and changes, employing strategies for management.
Developed identities for internal programs and campaigns, followed up with polished, creative, engaging design work to match.
Photographed people and environments currently live on Southern and Gatwick Express websites using models on location throughout the rail network, this includes shoot organization and managing post production.
Managed stakeholder and client requirements, hiring external designers for projects as required.
Long term strategy: To developing stable, well managed branding that’s full of creativity.
Briefed daily to create and develop identity across layouts, illustrations, and designs for print and web media.
Skills
- Print Design
- Abobe Indesign/photoshop/illustrator
- Layout
- Posters
- Branding
- Artworking
- Studio Managemenet
- Photography