Keyla Aufrichtig

Visual Communication Designer & Graphic Designer

Level
Junior
Location
Cape Town, South Africa
Availability
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Professions
-

Projects

About me

I have a Postgraduate Diploma in Entrepreneurship and Management from the University of Cape Town. My undergraduate degree was a Bachelor in Arts in Visual Communication Design at Stellenbosch University which comprised of problem solving, creativity and communication. Both degree’s have strengthened my passion for people and the power of communication through effective design and branding. My degrees have taught me how to be a problem solver and team player while working efficiently and consistently. Their encouragement to communicate and participate with various local communities has also encouraged my eagerness to design for sustainability and societal change. I have completed my undergraduate degree and have decided to continue to learn and develop my skills through my current Postgraduate degree, a Postgraduate Diploma in Management and Entrepreneurship. I am a naturally independent person who works well and resourcefully in leadership roles. I work rationally and optimistically in group-situations, skills developed during my school career, as well as throughout my undergraduate program and internship’s at Mr Price and Superbalist, through group collaborative projects. I have also worked for online business entrepreneur, Rachael Attard, re-enforcing my interest in furthering my studies in business and entrepreneurship. I have been actively involved in community work throughout my school and university career which encouraged participating and communicating with local communities and cultures to make informed design decisions so as to design effectively for the specific community and or target market desired. I am a determined, creative, hard working and conscientious individual who’s ambition in anything I do is unwavering. I see the value in combining skill-sets and collaborating with other individuals to take things to the next level. I believe my design and communication knowledge is fundamental when developing a successful brand and product.

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Skills

  • Illustration
  • Adobe Photoshop
  • Adobe Illustrator
  • Packaging Design
  • Branding Design
  • Adobe Indesign
  • Wix Websites
  • Stationary Design
  • Fine Art
  • Editorial Design

Companies I’ve worked with

  • S

    Superbalist

    • W

      Weylandts

      • M

        Mr Price Home

        • W

          Willoughby and Company

          Work history

          Currently

          Nov 2019
          • Cape Town, South Africa
          • Full Time
          • Full time-waitress at highly acclaimed seafood and sushi restaurant based in the V&A Waterfront. The Corona Virus however has affected the industry and the restaurant is currently experiencing changes affecting all staff.

          2019

          Furniture Buyer and Designer

          Weylandts

          Jun 2019 - Jul 2019
          • Cape Town, South Africa
          • Internship
          • Worked under Anna Weylandt, head Furniture Buyer at Weylandts. I got to sit in on meetings, seasonal presentations, budgeting meetings, product design development and quality control. I also got to design a cinema concept for Black Brick, a real-estate development company in Johannesburg, as well as organise and prepare presentations for Anna.

          2019

          Co-Owner and Head Designer

          Outpost South Africa

          Jan 2019 - Dec 2019
          • Cape Town, South Africa
          • Full Time
          • As part of our Postgraduate Diploma, we had to start a real-life business with seven other students. We decided to start an online directory start-up called Outpost to try and uplift previously disadvantaged entrepreneurs and small businesses in South Africa, by creating an online platform to bring them more exposure. I ran all our media platforms, including our website, Instagram and Facebook. I also branded the business, designed its stationary and developed its identity.

          2018

          Customer Services and Social Media Manager

          Rachael Attard (RA Fitness USA LLC)

          Jan 2018 - Apr 2018
          • Australia
          • Part Time
          • Customer services, networking with influencers, social media and content management, blog management and newsletter development.

          2017

          Graphic Designer

          Superbalist

          Jun 2017 - Jul 2017
          • Cape Town, South Africa
          • Internship
          • Assisted in designing advertisements, illustrated for their monthly blog, helped strategise in defining the Superbalist Brand, prepared three presentations which were then presented to the board. I also spent time in the fashion department, assisting with fashion styling of their seasonal fashion shoot.

          2013

          Buyer and Art Director

          Mr Price Home

          Jul 2013 - Aug 2013
          • Durban, South Africa
          • Internship
          • I interned under Mr Price's Buyer and Art director. I gained great insight into the companies various departments and got to sit in on buyer meetings, seasonal storyboard developments and graphic design projects.

          Education

          2019

          Postgraduate Diploma in Entrepreneurship and Management

          University of Cape Town

          Jan 2019 - Dec 2019
          • Cape Town, South Africa
          • Launched in 1993, the Postgraduate Diploma in Entrepreneurship was the first of its kind in South Africa. Since then it has continued to deliver an innovative entrepreneurship-focussed curriculum aimed to equip young graduates with the skills requisite of a changing and challenging business environment. Its entrepreneurial focus is driven primarily by an action-learning based philosophy whereby, in groups of six or seven, students start up and run their own businesses for the duration of the academic year. These are real entrepreneurial businesses, involving real money. Through this process students come to locate their authentic inner voices, learn to be proactive and begin to take on the practice of artistry. These are all constituent parts of the entrepreneurial mindset, a construct better discovered than taught. Collaborative learning accrues therefore through a host of participants including lecturers, facilitators, volunteer-businessmen and women including past Postgraduate Diploma in Entrepreneurship graduates, and, most importantly, the students themselves.

          2018

          BA Visual Communication Design

          Stellenbosch University

          Jan 2015 - Dec 2018
          • Stellenbosch, South Africa
          • Studying Visual Communication Design at Stellenbosch University offers an environment that allows for the exchange of ideas and cross-fertilisation between different art forms, disciplines, departments and faculties on campus. As visual communication design is involved in all aspects of our lifeworlds these surroundings create a rich and rewarding learning experience. The VCD curriculum includes, but is not limited to the following broad fields: Typography Visual narrative and storytelling Branding Bookmaking and bookbinding Digital production Web design Motion graphics Photography & video Sustainable design Inclusive design

          2014

          SENIOR CERTIFICATE, INDEPENDENT EDUCATION BOARD (IEB)

          Durban Girl's College

          Jan 2007 - Dec 2014
          • Durban, South Africa
          • Not only do we teach our girls to look at the bigger picture of life, but also to realise their place and potential within it. Our school breathes a sense of confidence and curiosity into young girls so that they feel empowered to take their stance as independent and courageous women of our society. We teach for life – not for the classroom. A girl’s unique educational journey into womanhood starts with us. Matriculated with three distinctions.