Pop cultural maven and marketing maverick, navigating the ever-evolving world of youth-driven trends. Crafting captivating multi-channel campaigns and steering brand identities in the digital realm. Unveiling disruptive advertising solutions where technology, media, and culture converge.
Previous roles have been multi-functional and my capabilities include strategy, consumer focused engagements, creative storytelling, content strategy and social media.
Able to deliver clear, engaging and smart visual communications. Ability to manage and deliver a variety of projects using commercial awareness to leverage a holistic view of clients’ business, market and consumer context.
Projects
Work history
CreativeVCCP
- London, United Kingdom
Clients; Kwik-Fit, Old el Paso, Compare The Market
Kwik Fit
Scriptwriting for various mediums, including radio, TV commercials (TVC), and social media content. Crafting compelling and persuasive scripts that effectively conveyed the brand's message. Adapting the tone and style to suit the specific medium and platform.
Old El Paso
Conceptualizing multi-media campaigns for brand partnership. Collaborating with the creative team, strategists, and account leads to develop creative ideas and concepts that aligned with the client's objectives. Creating integrated campaigns that leveraged various media channels, such as TV, radio, digital, and social media, to maximize reach and engagement.
Compare The Market
Developing creative ideas and strategies that created memorable and impactful experiences for the target audience. Collaborating with the team to plan and coordinate the logistics, messaging, and execution of social media to generate buzz. Developing concise and attention-grabbing messages that capture the audience's attention. Adapting the copywriting style and tone to suit the specific medium and objectives of the campaigns.
CreativeMother London
- London, United KingdomFreelance
Clients; Samsung, Duolingo, Guosto, Havaianas
Samsung
Taking on the task of scriptwriting for Samsung's social films and TV commercials (TVC). Crafting compelling and engaging scripts that effectively conveyed the brand's message and resonated with the target audience. Contributing creative ideas and concepts for Samsung's 2023 campaign activations. Collaborating with the team to brainstorm innovative and impactful campaign strategies that leveraged various channels. Developing concepts that captured the attention and interest of the target audience while staying true to Samsung's brand identity.
Duolingo
Conceptualizing and executing a PR/experiential campaign for Duo lingo using guerilla marketing techniques. Developing creative concepts and strategies that effectively communicated Duo lingo's language learning platform in an experiential and engaging way. Collaborating with the team to bring the campaign to life and create memorable experiences
Gousto
Creating innovative and attention-grabbing ideas to promote Gousto's meal delivery service. Collaborating with the team to execute ideas that generated buzz and increased brand awareness among the target audience.
Havaianas
Assisting role in the art direction for Havaianas' rebrand as they aimed to appeal to Gen Z audiences. Developing a visual language and aesthetic that resonated with the target audience while staying true to Havaianas' brand essence. Collaborating with designers, photographers, and other team members to create visually compelling assets and campaigns.
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Skills
- Commercial Awareness
- Social Media Digital Strategies
- Creative Arts
- Photography
- Canva
- Analysing Trends
- Branding Identity
- Copywriting
- Art Direction
- Cultural Anthropology
Education
Creative AdvertisingSchool of Communication Arts 2.0
- London, United Kingdom
U
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Creative WritingUniversity of Birmingham
- Birmingham, United Kingdom
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Awards
Wood PencilD&AD
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Cream Winnerttb
Cream is the annual competition and private view, held by The Talent Business, the world leader in executive search for creative businesses. Cream supports emerging talent globally, by introducing them to the creative leaders of the world’s top agencies by choosing 10 portfolios out of thousands a year.