About me

I’m an independent strategist with a passion for brands that want to drive culture forward and amplify diverse voices. What I enjoy most about my work is blending strategic and creative thinking to create meaningful change and push culture forward. Having started my career in journalism, my love for storytelling was sparked early and is a strong driver in the way I help shape brands in the digital space.

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Projects

• 2

  cultural beings - vol 3 - barbiecoreWe are back for vol. 3 of cultural beings – which is all about Barbiecore and the meaningful role it continues to play in redefining feminism in modern times. In this edition, we explore the fashion and beauty movement from an intersectional lens and take a closer look at the journey of hyperfemininity – from “you can’t sit with us” to being a safe and inclusive space for all. Read all about it here: https://bit.ly/cultural_beings_vol_3
• 3

  cultural beings - vol 2 - from consumption to co-creationFan content is hardly a novelty (did you know that one of the first pieces of fan fiction was published in 1614?), but video and entertainment-first platforms have taken fandom to new levels — with trends emerging across all content verticals and making a mark far beyond the platforms. Read about the evolution of fan content and how co-creation is continuing to shape the entertainment world: https://bit.ly/cultural_beings_vol_2
• 3

  cultural beings - vol 1- the rise of de-influencingcultural beings is a deep dive into all things pop culture, digital trends, creators, and gen z. each volume explores the human experience in the context of current cultural conversations and developments in the social media and digital landscape. the first edition breaks down de-influencing and what creators and brands can learn from this new movement. you can find the full deck (incl. links to further reading) here: https://bit.ly/cultural_beings_vol_1

Skills

• Brand Strategy
• Content Strategy
• Digital Strategy
• Trend Analysis
• Cultural Trends
• Video Content
• Social Media Marketing
• Integrated Marketing
• Creative Thinking
• Cultural Communications