About me
I'm a digital strategist with over ten years of experience developing campaigns for performance and creative channels based on consumer insights and tailored to their behaviours.
Working with the likes of Experian, HTC, Compare The Market and many more, I've developed detailed strategic frameworks, performance media plans, influencer marketing and social media campaigns that have won awards and driven success.
Projects credited in
- Escape From DullEscape From Dull was a social-led campaign that aspired to establish Maria Casino as a new challenger brand on a limited budget. Developing a brand strategy that centred on the idea of 'where there’s adventure, there’s reward', we partnered with gaming channel Yogscast and challenged their CEO to get as far away from the tiny Scottish village of Dull as possible in just 12 hours. With no money, his wits, and a bag of really rubbish items to barter with, our live event followed his twisted jou
Work history
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Strategy DirectorWe Are Kitty
- London, United KingdomFull Time
Kitty is a digital creative agency specialising in social, influencer marketing and content campaigns rooted in consumer behaviour.
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Strategy DirectorRoast
- London, United KingdomFull Time
ROAST is a digital performance agency, specialising in creating performance acquisition campaigns based on data, performance and behaviour. As Strategy Director, my role was to lead the organic and paid channels to create integrated campaigns that drove performance and mirrored the consumer journeys the target audience undertook.
Skills
- Strategy
- Strategic Planning
- Marketing Strategy
- Social Content Strategy
- SEO
- PPC
- Content Development
- Content Distribution
Education
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BA(Hons) Creative AdvertisingUniversity of Central Lancashire
Preston, United Kingdom