Self-starting Account Director experienced in delivering integrated campaigns for global brands. Specialist in PR, content creation and influencer marketing combined with a passion for sports and entertainment.
Senior cross-agency lead for Visa’s Great British High Street 2018 sponsorship. Delivering an integrated marketing campaign including digital, CRM, telemarketing, POS toolkits and experiential. Senior point of counsel for key stakeholders within Visa and the government. Strategic communications lead across DHL’s sponsorship portfolio (including Formula 1, Formula E, Manchester United, Rugby World Cup).
Account lead for Under Armour: key part of the pitch team, overseeing product launches, athlete campaign activations, press office and developed influencer proposition. Account lead for Mitsubishi Motor’s England Rugby sponsorship: managing an integrated team of eight to deliver PR, live match day content. Successfully delivered Mastercard’s UEFA Champion’s League 2017 communications strategy across 10 European markets. Campaign delivery for a number of high-profile sporting events including the Capital One Cup (EFL Cup), SSE Women’s FA Cup, RBS 6 Nations and Rugby World Cup 2015.
Account management for brands including Durex, Timberland and Capital One Supporting senior colleagues with strategy development and new business Working in tandem with other marketing disciplines to create holistic communications plan
Project managed Gillette’s London 2012 campaign; press events for 15 global athletes Three month secondment to the head office in New York to build client relations Delivered press launch of Gillette’s YouTube channel, live streamed across EMEA Set the nation ‘trunking’ in support for David Walliam’s Thames Swim for BT Sport Relief Managing the creation and deployment of toolkits to local agencies across Europe