Projects credited in
- Juice MagazineJuice is a South Asian collective and magazine. We are a platform for sharing the art, writing, and lived experiences of the South Asian diaspora. The nuances of the South Asian experience are not often reflected in the mainstream media and creative spaces. Juice aims to disrupt the theme of misrepresentation in the South Asian community, to give a platform to a variety of voices; celebrate expression and champion the diaspora without homogenisation. With this, Juice is for South Asians to con
Work history
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Social Media and Marketing DirectorJuice Droplet
London, United KingdomPart Time
Juice is a collaborative platform and magazine that celebrates South Asian creatives and writers, and aims to increase holistic representation within creative industries, challenge stereotypes, and share the many different voices we have.
• Key Skills: Digital marketing, branding, collaboration with creatives, creative and strategic thinking
• Manage website performance, and use Google Analytics and Hotjar to inform website improvements.
• Optimised website SEO which has led to Juice appearing on Google Page 1 for target keywords.
• Created a social media content and posting strategies, alongside designers, which has helped lead to a 200% increase in Instagram followers.
• Advise on branding, and engage with various writers and creatives to help create content for Juice.
Entrepreneur in ResidenceSecret Escapes
- London, United KingdomFull Time
• Key Skills: Project management, leadership, strong organisation, working with technical teams
• Led the app push-notification team, and worked with them to ideate, setup, run, analyse and report on push campaign experiments led to an increase in open rates in the UK, and 100% increase in Germany.
• Researched new push-notification systems, and worked with marketing and technical teams to build requirements and begin implementing the new system.
• Created banners on the mobile site to promote the app – leading to a ~15% increase in installs. I developed use cases, worked with the design team, and ran experiments to optimise conversion rates.
• Utilised user feedback and competitor analysis to present potential app features to the Head of Growth.
• Analysed app performance using Excel and SQL, and reported to the CCO and Head of Growth.
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Skills
- Marketing
- Strategy
- Digital Marketing
- Analysis
- Research
- Presenting
- Radio Presenting
- Growth Strategy
- Communication
- Leadership
Education
MSc FinanceThe London School of Economics
- London, United Kingdom
• Distinction
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BSc EconomicsUniversity of Bristol
- Bristol, United Kingdom
• First Class Honours
• Awarded the ‘Dean’s Commendation’ and the ‘Evelyn Miller-Barstow Prize’ for my academic performance.
• Attained the top mark of 94% in Management Science and also 91% in Management Accounting.
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Awards
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Evelyn Miller-Barstow PrizeUniversity of Bristol
An award for academic performanceU
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Dean's CommendationUniversity of Bristol
An award for academic performance+ Show more