Buying and Merchandising Student at LCF
I am currently assisting the sales manager in the completion of the S/S 15 season and preparation of the A/W 15 wholesale process. My duties vary from merchandising the showroom, handling and packaging samples, meeting with buyers, preparing for the Who’s Next Trade Show in Paris and working at Pure Trade Show in London. From being responsible for creating line sheets and processing orders, I am able to gain a strong insight of the wholesale, buying and sales aspect of the industry.
I worked within a large international team for an online platform, researching and keeping up with trends, reading significant databases such as WGSN/Stylesight, EDTID and Mintel, taking street style pictures, notifying emerging patterns and sourcing products from retailers which fit the current flow of the industry.
During my internship in Selfridges Head Office in the buying department, I undertook the role of a buying intern and buyer’s admin assistant. My roles included completing weekly competitor analysis reports, handling queries from suppliers, enriching products ready for the online sector, checking orders from various brands, updating and sharing the delivery schedule, creating presentations for the shop floor, and loading orders in order to fulfill the target, etc. I learned an extensive amount of vital information in regards to the responsibilities of all the levels in the buying office and most importantly, the strong significance of a buyer’s relationship with the merchandiser, designer, supplier and shop floor staff.
Previously working as a freelance account manager for Angeleye London, an emerging womenswear brand in North Acton, I was involved with daily PR and social media activities such as contacting bloggers/stylists, checking for/sending out samples, updating the social media sites, updating and handling all social media accounts, hosting competitions and maintaining the showroom.
My time during this internship consisted of taking street style pictures, being involved with the preparation of the company's launch party, writing for the Lime Green Bow blog, preparing for photo shoots and attending & reviewing events. My main priority was to merchandise the studio and keep the showroom up to date with the latest pieces.
I worked with Age of Reason setting up their collection of scarves, presenting the business to wholesalers, customers and private buyers, reviewing competitor's ranges and ultimately advertising the creative image for the brand.