I have been managing the branding, campaigns, blogs, website copy, SEO content, PR and social media for over 5 years and have specialised in content for 7 years. Over the years I have worked with various teams to create the best marketing plans for their part of the business including guidebooks for the revenue teams, helping to get TrustPilot reviews for customer services and creating sales material for the teams. I have always worked closely with a graphic designer and have managed a CRM Manger, designer and a team of content writers. In my previous 2 roles I have also been the primary contact for the PR and SEO agencies for all sign offs and ideas. I am passionate, driven and I love to get great results. I work hard to try and get the best out of the team I’m in or I manage. I love a good brain storming session, and I’m very confident in trying new ideas and encouraging my peers to share theirs. My biggest passions are travel, writing and Yorkshire tea. I am always pushing myself further in my career and I am looking for my next role to be full of exciting challenges.
This was a two month project as a content and SEO consultant to give a full audit of their current content strategy. Teaching their 15 freelancers best SEO practice and auditing their work.
This was a 4 month contract position to create the companies branding, TOV, strategies and assist with the implementing of their new websites. Conducting a full audit of their existing content and showing them where they can improve. Creating and implementing a content strategy/calendar for B2C, B2B and Corporate channels. Create a blogs strategy across multiple brands – working with an SEO agency to make sure they’re optimised. Creating a social media strategy for the year. Scheduling a years worth of email marketing, creating the copy, the images, and segmenting their customer lists. Crafting engaging product copy for packaging, point of sale and online.· Generating reports and analysing opportunities to optimise the consumer journey. Researching industry news and trends to identify potential topics/opportunities for print, online and social channels. Crafting pitches, stories, and press releases for relevant media.
SEO content: I work with an SEO agency on creating optimised website and blog copy as well as outreach content campaigns. Team management: I have managed a variety of teams, I currently manage 8 freelance content writers, a team of 6 product data executives, a graphic designer and email marketer. Email marketing: I manage the email content calendar, providing all content and ideas as well as sign off on final product. Brand and campaign: Plan all yearly campaigns and roll it out across the site as all channels. Social media: I create all content for Facebook, Twitter and Instagram. Creating competitions, and working with tourist boards on social campaigns. Managing PR: Creating the PR Strategy for the year. Organising and overseeing all press releases, blogger outreach and promotions. Blog management: Managing the content calendar for the blog. I create new posts, update old ones, and sign off any that are created by freelancers or the SEO team. Product Maintenance: I manage the product on the site, such as images, facilities and creating/finding new product to add to the site. I liaise with suppliers to ensure that our information is up to date and source ways for the product data team to continually improve the site. Onsite: From design to finish, working on homepage banners and any sale merchandising across the site.
Managing all of the content for the digital marketing team, from website copy to magazine articles. Solely responsible for the social media channels including their sister company Toprooms, of which I’ve doubled their Twitter followers and ran some very successful competitions. Managing the blog, with two- four posts a week that I have researched. Running several email campaigns per week and targeting a specific set of leads from the CRM system. Managing our marketing executive’s work load and signing off their projects. Working closely with other teams to work on marketing the company and giving a better service to the customers. Working with the international teams, building them a website in their language and sending email marketing campaigns for them. Managing our PR and SEO company and being the lead contact for any website or copy that is published on our behalf. Leading many board meetings. Devising our content strategy for the year. Helping to organize many events including a big awards night and road shows. Developing a brand voice and manifesto. Re-writing their entire website and completing two e-books about how to market your hotel or B&B.
Writing 15 articles per day. Adapting the tone of the deal to fit the company style. Ensuring attention to detail was on point. Using the skill to re-write and edit existing copy. Writing about a variety of topics such as medical, local, events and holiday getaways. Writing SEO descriptions for a number of companies. Awarded star of the month and was frequently top of the writer’s league.
Writing the copy for the main landing pages on all their websites. Crafting the anchor text for the mobile app site. Optimising the site using various keywords researched via Hit wise and Google Adwords, whilst still creating excellent content. Proof-reading and editing existing pages, ensuring that the copy is grammatically correct and reads well. Using html coding. Creating product pages on CMS. Using Adobe Photoshop to edit images. Spending time negotiating blogger outreach projects.
Proof reading and writing up missing content for the company’s websites. Utilising my writing, grammar and spell-checking skills. Having a sharp eye for detail and accuracy when writing up the information. Sourcing and uploading photos for the website from the hotels.
Working as a current affairs journalist. Writing articles to deadlines within a short notice period. Researching and writing up copy of high quality ensuring that it was sharp, intelligent and interesting.