A creative digital copywriter and journalist with experience in the food and beverage sector and the advertising industry. This dedicated and self-sufficient individual thrives under pressure, demonstrating passion and determination while meeting tight deadlines. Search Engine Optimisation is a speciality with time spent writing long- and short-form for online: from journalistic pieces to email marketing, social media copy and blog posts. This professional storyteller offers knowledge of various Content Management Systems and Adobe programmes alongside transferrable skills in public speaking, branding, ideation and leadership.
Work history
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Content & Social Media ExecutiveBookatable
- London, United KingdomFull Time
Working at Bookatable involved writing content for their website and doing UX design through CMS systems, managing CRM systems and an international team, writing email marketing, blog posts and restaurant reviews, alongside social media management while creating copy and imagery for their social platforms. Increasing our following and engagement on social and achieving a higher search ranking for blog and website content due to Search Engine Optimisation.
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Editorial InternSquareMeal
- London, United KingdomInternship
I spent four months on the editorial team at SquareMeal London where I wrote news stories, feature articles, long-form SEO descriptions, and crafted social media content for B2C restaurant dining and B2B events management industry.
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Skills
- Photography
- Social Media Management
- Copywriting
- Journalism
- Broadcast Journalism
- Marketing Strategy
- Video Editing
- Audio Editing
- Article Writing
- Content Writing
Education
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Masters In JournalismKingston University
Kingston upon Thames, United Kingdom
Working towards 100 wpm shorthand, NCTJ diploma and master's degree. Specialising in Broadcast Journalism.
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BA in Creative Brand Communication specialising in CopywritingVega School of Brand Leadership
- Durban, South Africa
BA degree studying branding, marketing, copywriting, digital writing, strategy, creative development and critical thinking. Graduated first in my class with 'merit' as above 80%.
Awards
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BOX SMART Bronze LoerieLoerie Awards
Won a Bronze Loerie, together with the team from TBWA Hunt Lascaris Durban, in the Creative Use of Paper category for the TOPS at SPAR "Box Smart.A
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Grubs Up SemifinalistAdobe Design Achievement Awards
Created a conceptual set of recipe books with a partner that won a semifinalist position.