Ambitious luxury professional with an extensive background in communications, PR, marketing, events, wholesale and luxury retail. Experience in generating, developing, and implementing sales and marketing strategies alongside working with acount, project and event management. Known to be a self- motivated, energetic, determined, hard worker with a trait towards assuming responsibility for new roles in the workplace. I aspire to continue to combine my education and experience, along with my skills and true understanding of the business, to further my expertise in the luxury lifestyle sector.
White City Boutique & Selfridges - Oversee & drive business, identify opportunities for growth optimisation, implement action plans for the business. Lead production & management of events for the boutique. Promotions & networking for brand enhancement. Develop & maintain CRM to the highest level of service. Ensure achievement of business goals, drive figures & set targets (achieved a 30% growth in RTW vs last year). Recruit staff, develop, train & lead team, motivating them. Extensive knowledge of back office functions & business analysis, reporting, sales performance tools, KPIs, VM rules, stock management etc. Meet with the top leaders & various teams of the company to regularly communicate and analyze the business. - Awarded “Best Development of Local Clientele” in the UK, 2013. - Look after all after sales services for the boutique - ability to effectively deal with all situations with difficult clients and problem solve.
Account Manager for Selfridges (Menswear) & Liberty (Womenswear) - Oversaw key accounts totalling £3M, having increased their growth by 10- 30% each season. Built strong & sustainable relationships with clients. Daily management of key account shop-in-shops ensuring Acne was best represented as well as identified opportunities for business growth. Project management of installation of Acnestudios Shop-in-Shops. Generate, develop & implement relevant sales & marketing strategies for both wholesale clients & Acnestudios. Liased with client PR & press, buying & merchandising teams together with having full control of VM & merchandising. Consulted on account seasonal buys. Weekly reports & detailed analysis of the business regularly. - Aided with project & event management for Fashion Week shows, line releases, PR events (Lord Snowdon, Vogue Fashion Night Out, Acne Paper.)
Reported to the head of production & manager of events. Assisted Matthew Williamson, the CEO, & worked closely with all in house teams on all levels. Aided in the production and management of London Fashion Week shows, PR events, trunk shows etc. PC based administration to ensure the management of timelines & schedules through tools such as an events calendar, floor plans, seating charts, & various logistics documents. Researched for & booked venues, suppliers etc. in addition to liaised with the external partners. Assisted with model castings, fittings & dressed at shows as well as was on hand at all of the events. Booked travel itineraries & couriers, meeting rooms & shipping logistics. Chose & ordered samples. Aided in dressing celebrities & celebrity endorsement. Trusted to organize the archive.
Worked with clients such as Day Birger et Mikkelsen, House of Dagmar, Swedish Hasbeens & Cornelia Webb. Sent out & collected samples with leading magazines. Aided in communication of vision of brands to media. PC based administration. Planning, organization & execution for various events & presentations, press days, & showroom appointments. Assisted with creating & developing creative platforms for brands to launch as well as developing strong, coherent & innovative identities for the brands on an international level. Advised & assisted in all elements of brand needs.
Bachelor's Honor's Degree This course prepared me for the exciting world of fashion marketing, P.R., advertising & branding. I gained a broad based introduction to fashion business, finance, fashion industry analysis & fashion management.
Christian Dior Couture Awarded "Best Development of Local Clientele" in the country for the year of 2013 due to my growth and development of loyal local clients, a strong focal point for the longevity of the business.