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Post graduate from Loughborough University with a Distinction in MSc Marketing and strong skills in corporate partnerships, campaign management and creative solutions. Experience in creative media sales, client care, b2b relations. A direct interest and understanding of the entire media landscape and the development of 360 degree partnership campaigns. I have independently developed multi-platform solutions across Grazia, Cosmopolitan and Red magazine as well as digital only brand, The Debrief. Specialties – Content creation, creative thinking, leadership, strategy planning, budget management, target achievement, client care, entrepreneurship and multiple project management
I currently work across the UK’s biggest selling young women’s brand Cosmopolitan and Red magazine to create, sell and implement innovative solutions across print, digital, social and Snapchat Discover. I reactively and proactively pitch these brands over competitions to secure impactful and lucrative deals with agencies including PHD, OMD, MGOMD, MEC, Initiative and UM. I have establish strong relationships across my agency patch and also Fashion and Retail client patch to secure campaigns with Coombe International, Burt’s Bees, Dove and Armani AX. Content creation lies at the heart of my skillset and I thrive on developing campaigns that allow this content to live across the entire brand ecosystem..
I was responsible for the entire Group M agency patch including Mindshare, MEC, Maxus and Msix to creative cross platform campaigns and brand partnerships with Grazia and The Debrief. In this role I worked closely with editorial, art and digital teams to secure cross platform campaigns for Bourjois, Pearl Drops, Tk Maxx, Elastoplast, M&S and Topshop. This was my first partnership role and I developed a strong understanding of the nature of collaborative partnerships at Bauer which has enabled me to grow from success to success in my career.
As sole Senior Sales Executive for all classified within Glamour Magazine, I maximised revenue and made a large overall profit of 10% in the first half of 2014. I worked creatively to establish innovative new pages that accessed new markets such a interiors/art, technology and childrenswear through targeted pages such as “Glamour’s Gallery” ,“Appy’ Days”, and “My Mini Me”. During my time at Conde Nast, I also participated in Digital Advertising Training course with The Knowledge and predominant contact for new business and client queries.