About me
Brand Partnerships Specialist, 7+ years of sales and marketing experience with global brands. Strong understanding of business leadership, commercial development, content and experiential execution and multi-channel distribution matrix. Successful pitching and developing complex 360 strategic partnerships including Online, Social Media, Print, Brand Marketing, Experiential and Affiliate Marketing. Consistent over-performer against KPI’s, objective and growth targets. Passionate about purpose driven initiatives that authentically champion diversity and representation.
Projects credited in
- The Ins and Outs of Consent‘The Ins and Outs of Consent’ a digital zine that delves deeper into the nuances and intersections of consent from multiple perspectives. Brought to you by gal-dem, The Face and BBC in response to and in praise of the ground-breaking series I May Destroy You, created by Bafta winner Michaela Coel. We worked with 6 expert contributors from our community to voice the grey areas left out of traditional and mainstream conversations around sex-education. The zine is split into 7 sections: Intro + A-
Work history
Creative Partnership ManagerHearst Magazines UK
London, United KingdomFull Time
I currently work across the UK’s biggest selling young women’s brand Cosmopolitan and Red magazine to create, sell and implement innovative solutions across print, digital, social and Snapchat Discover. I reactively and proactively pitch these brands over competitions to secure impactful and lucrative deals with agencies including PHD, OMD, MGOMD, MEC, Initiative and UM. I have establish strong relationships across my agency patch and also Fashion and Retail client patch to secure campaigns with Coombe International, Burt’s Bees, Dove and Armani AX. Content creation lies at the heart of my skillset and I thrive on developing campaigns that allow this content to live across the entire brand ecosystem..
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Creative Solutions ExecutiveGRAZIA
- London, United KingdomFull Time
I was responsible for the entire Group M agency patch including Mindshare, MEC, Maxus and Msix to creative cross platform campaigns and brand partnerships with Grazia and The Debrief. In this role I worked closely with editorial, art and digital teams to secure cross platform campaigns for Bourjois, Pearl Drops, Tk Maxx, Elastoplast, M&S and Topshop. This was my first partnership role and I developed a strong understanding of the nature of collaborative partnerships at Bauer which has enabled me to grow from success to success in my career.
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Skills
- Advertising
- Marketing PR
- Creative Advertising
- Creative Strategic Partnerships
- Brand Partnerships
- Brand Creative Strateg
- Client Services
- Sales
- Business Development