About me
I am a creative, conscientious and goal-orientated marketing professional and event organiser with over three years’ experience of event delivery and campaign management. I am looking for a challenging role that allows me to combine my creativity and relationship management skills with my organisational and analytical skills.
In my current role, I primarily project manage Great Ormond Street Hospital Children’s Charity’s flagship event, RBC Race for the Kids. The event is a 5k family fun run and was number 21 in the UK’s top 25 mass participation events in 2015.
Key responsibilities include:
• Developing and implementing event strategy and overseeing a budget of £500k+.
• Briefing and working with creative teams to develop design concepts, web pages and digital engagement strategies.
• Working with Press Officers to develop and deliver a PR plan to support events.
• Delivering integrated marketing campaigns across online and offline channels, including above the line and below the line campaigns.
• Managing internal and external stakeholders, including senior level staff, and providing regular updates on KPIs.
• Managing relationships with multiple agencies such as our event logistics agency, registration platform provider, fulfilment house and media agencies.
• Account managing RBC Race for the Kids’ title sponsor, Royal Bank of Canada, and ensuring their sponsorship rights are fulfilled.
• Planning and implementing brand activation opportunities for the charity and sponsors.
• Line management of an Event Assistant and overseeing Customer Service delivery.
• Implementing and monitoring customer communications plans utilising email marketing, social media and SMS.
• Full evaluation and analysis post-event.
• Supporting with the delivery of other events and campaigns in the portfolio.
Work history
Event Project Manager
Event Project Manager for RBC Race for the Kids, GOSH's flagship mass participation event.
Skills
- Advertising
- Events
- Marketing PR
- Branding
- Corporate
- Music Event
- Outdoor Event
- Brand Management
- Email Marketing
- Marketing Strategy
- Event Execution
- Event Organisation
- Event Planning
- Powerpoint
- Word