Kirsty Whitford

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  • LocationPort Melbourne, Australia

Skills

 

  • Digital Media
  • Marketing PR
  • Branding
  • Editing
  • Blogs
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Office
  • Word
  • Content and Media Writing
  • Copywriting

Work history

Currently

Head of Marketing

Global Consulting Group

Mar 2015
  • Head of marketing for the University of Melbourne branch of the pro-bono organisation, Global Consulting Group. Responsibilities include marketing strategy, promotional material development, developing recruitment campaigns, social media marketing, and team management

2015

Digital Marketing Specialist

Set That

Nov 2014 - Jun 2015
  • Digital marketing specialist for online affiliate retailer Set That. Responsibilities include development of Pinterest strategy and daily management, daily management of site blog (editing, posting, image creation, management of writing resources), development of running content calendar, and digital content curation

2014

Marketing Coordinator Intern

Set That

Apr 2014 - Nov 2014
  • As a marketing coordinator intern I was responsible for developing a number of key marketing initiatives for the start up. Responsibilities included implementing and managing the Set That blog, developing a resource network, optimising site meta-descriptions with SEO terms, assembling and distributing weekly EDM newsletter, developing social media and branding strategies, and writing public relations content

2014

Project Coordinator

University of Melbourne

Dec 2013 - May 2014
  • Project coordinator for 3 projects being undertaken by the University of Melbourne's Information Technology Service (ITS). Responsibilities included scheduling minutes, taking minutes and preparing meeting materials. Further, I prepared and proofed documents and reports, managed the scheduling of technical environments, and prepared detailed workflow and Gantt schedule diagrams through Visio.

Education

2015

Master of Management (marketing

Melbourne Business School, University of Melbourne

Feb 2014 - Jun 2015
  • Marketing major

2013

Bachelor of Arts

University of Melbourne

Feb 2011 - Dec 2013
  • Media and Communications, and Psychology

2012

Exchange for Bachelor of Arts

Royal Holloway, University of London

Aug 2012 - Dec 2012
  • Management, Marketing