Work history
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Brand & Marketing ManagerGeraghty Taylor
London, United KingdomFull Time
I was delighted to be asked return to GT to fill this role after having worked so well with the team
during my undergraduate year in industry as the Studio Manger and Design Assistant. This
management position includes but is not limited to the following:
• Ongoing social media strategy - creating innovative and bespoke platform postings to
enhance the brand, increase following and reach across all relevant social media channels
• e.g. I set up a series of successful webinars that resulted in new project work for the firm
• Leading communications strategy across web, email and social media - ensuring all
campaigns are co-ordinated and follow company branding
• As part of the sales team, research and outreach to potential leads making sure to follow
up and convert to potential pipeline clients
• Review communications from competitors and similar markets to ensure current and
individual brand tone and messaging
• To assist in business development from a brand and process perspective
• Develop reporting and performance management practice regarding social media and web
performance, ultimately producing actionable targets from analytics.
• Consolidating the overall Brand in terms of messaging and visuals and ensuring this flows
through all types of communication generated by the wider team.
• Contribute to creating brand content for Clients
• Graphic design work for print and web, often in high pressure and deadline oriented
projects and presentations
• Consult and implement on changes to the website - continuous research and
implementation of best practice for user experience and SEO
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Buying Assistantsecretsales.com
- Aldgate, London EC3A, UKFull Time
Short term contract - Buying Assistant in Accessories department as they transitioned CRM and
stock control programmes.
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Skills
- Design
- Textile Design
- Embriodery
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Creative Stragegy
- Multi-platform Content
- Academic Research
- Research Insight
Education
MA Society, Culture & MediaUniversity of Leeds
- Leeds, United Kingdom
MA Society, Culture & Media (1:1 Distinction achieved)
An interdisciplinary programme with both the School
of Sociology and Social Policy and the School of Media
and Communication. The course covers concepts
such as: representation; globalisation; migration and
place; material culture; various media; consumerism
and audiences. This is achieved through a grounding
in sociological theory and exploring the relationship
between gender, class, race and ethnicity in the cultural
sphere.
MA Dissertation: ‘Razoring’ expectation – Feminism(s)
in marketing discourse: A comparative study of
shaving subscription services. A multi-modal
approach to Critical Discourse Analysis, exploring
brand and marketing for body hair products using
inference of political alignment. Covering areas such
as intersectionality, postfeminism, cause related
marketing and performativity, the research provides an
understanding of body hair cultures and the implications
of these factors in brand and advertising strategy.
Textile DesignUniversity of Leeds
- Leeds, United Kingdom
BA (Hons) Textile Design IND (2:1 achieved)
Modules included Brand Communications, Marketing,
Class, Taste & Society, Design Theory and Ethical and
Environmental Design. All with a focus on commercial
strategy behind design, production and consumer
behaviours. Final embroidery collections inspired by the
Anthropocene epoch and Biophillic design strategies.
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