About me

I love telling great stories. I work with brands, startups and individuals to help them tell their story in a digital world. Working across social media, websites and third party platforms I help companies understand what it takes to stand out in a world where clients and customers expect to interact with your organisation on a personal level. The digital world presents an incredible opportunity to stand out in your field and to interact with your customers in new and exciting ways. I can help you tell a sincere, powerful and persuasive story that connects with your customers on an emotive level. I am also trained in facilitating and holding creative group sessions and discussions and am the founder of Mothers Circles.

QuestionsProjectsExperienceTeam

Projects

• The Data eBookWorking with Noodle Live, we created a 37-page ebook on data for the events industry. The ebook was used as a lead capture device on the company website and generated hundreds of new leads.
• Assistant Editor IdeasTapA website owned by Peter DeHaan and set up in order to help young people to break through into working in the creative industries. The website included competitions, funding and advice.
• Selfish DarlingA website for women who need to get more selfish and stop sacrificing everything for others. I write regular blog posts on personal growth and living a whole-hearted life.
• Waste NotWaste Not is a plastic-free, zero-waste shop that aims to educate people about going plastic free. I worked with the founders to create the brand's tone of voice and to create the product descriptions, blog and website copy.
• Tone of Voice Creator and Social Media Manager For Noodle LiveI originated the tone of voice for this event tech company and continue to create all blogs and social media posts for them.
• Senior Arts Journalist at ArtdependenceSenior writer for this digital arts magazine. I write articles, conduct interviews and edit and proofread articles for other authors.

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Work history

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Arts JournalistArtDependence
Aug 2017London, United KingdomFreelance
I am in the process of helping this independent arts magazine to brand and launch a new app. I also create regular articles and opinion pieces.
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Tone of Voice and Content CreatorNoodle
Jul 2015London, United KingdomFreelance
Creating all social media posts and blog content for this busy event technology company. Image is really important to this growing technology company so I have been working with them and their freelance illustrators and SEO team to help to create a strong tone of voice and online presence that really works hard to bring people to their website.

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Skills

• Writing
• Editing
• Social Media Management
• Art Journalism
• Interview Transcribing
• Workshop Facilitation
• Workshop Delivery

Education

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MAUniversity of Edinburgh
Aug 2003 - Jun 2007Edinburgh, United Kingdom
1st class honours in English and Philosophy
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A LevelsMander Portman Woodward
Aug 2001 - Jun 2003London, United Kingdom
English Literature A Biology A Philosophy A Classical Civilizations A