Assisting the Marketing Manager on various in-house projects, and with the development and production of marketing materials and literature. Updating and maintaining the marketing department’s files and databases. Coordinating the production of a wide range of marketing communications.
Developed and implemented digital content across multiple social media platforms, seeking to maximise the engagement and commercial opportunities of the gallery’s centenary exhibition. Researched and advised on how to measure key metrics.
Assisted in the creation and implementation of B2B and B2C marketing strategies for an assortment of clients in various of industries, whilst collecting and analysing data to develop and adapt these strategies
Assisted with photo shoots, equipment selection, artefact care and studio maintenance. Responsible for digitally editing images and managing the museum’s image database.
Introduced the company to social media marketing as a means of developing leads and sales, whilst devising and implementing comprehensive strategies for reaching existing and potential customers.
an understanding of how to increase engagement by applying the range of social media marketing techniques and strategies, optimise social sharing and amplification through a variety of social media channels, accelerate collaboration and innovation through social media listening and importantly structure, manage and track engagement strategy through content marketing and social analytics.