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I'm a Google Adwords Certified Social Media and Digital Marketing Consultant, Speaker, Podcaster and Trainer and offer bespoke in-house training, online training courses and consultations. My background and first Masters Degree (MEng) is in Chemical Engineering and in the Oil and Gas Industry in particular. I completed my 2nd Masters degree in Social Media (MA) from the University of Salford, whilst working full time in Norway.Locked Pro Plan feature
Udacity are the pioneering online learning platform that helps students into new careers. I am a mentor to a number of students on the Digital Marketing course and review their projects as well as providing guidance.
Sola Kitchens are a luxury Swedish kitchen design company. They were having problems with their website in that It wasn’t performing from an SEO Point of view and people were not engaging with the main call to action that asked for people to request their brochures. I performed an SEO and site audit that highlighted some key points for improvement and then helped to implement them. I have recently implemented a CRM and Automation system for them using Sharpspring so that they can better track their leads and improve sales efficiency and conversion rates.
General Assembly is an adult education centre that up skills people into new careers. I was a teacher for the SEO and Intro to Digital Marketing workshops and a teaching assistant on the long form digital marketing courses.
Providing an SEO Audit and Content Management Strategy that they are using for their digital Marketing efforts going forward.
Dulas are an energy company. Providing an SEO Audit and Content Management Strategy that they are using for their digital Marketing efforts going forward.
Brighter World Energy and an ethical energy company that as well as being cheaper than their competitors they provide a solar energy farm to village in Kenya for every 2000 people that sign up. Brighter World Energy currently have a lower than expected conversion rate given the amount of exposure they have had on media outlets such as the BBC. I did some forensic analysis of their website and traffic data and realised that people were having a real problem with signing up to their services. Once this was uncovered we are working together to simplify the user experience and journey that the their customers and potential customers going through.
Hearts in Harmony is a charity that raises money for heart equipment for hospitals through arts and music events. I was initially engaged to apply for work on the Google Grants Adwords Strategy. I applied for the grant on their behalf and am currently administering it. I also removed a severe warning that Hearts in Harmony had on their site that Google had placed on their website. I removed all the affected files, cleaned up the site structure, moved the site to a new hosting company and resubmitted the site back to Google for approval, which it passed.
Mathematics Mastery are a charity that works to improve the quality of maths taught in Primary and Secondary Schools. The Mastery scheme requires that schools sign up to the program and the existing scheme was inefficient and costly from a human resources and price perspective. I implemented an email automation system that drip fed automated emails to the people that signed up to the Mathematics Mastery System. This drastically increased the signup to the information sessions an webinars and meant that the quotas were filled 2 months ahead of schedule.
• MA Social Media: Awarded Merit
• MEng, Hons Chemical and Process Engineering with Environmental Biotechnology: Awarded 2.1