About me
Recent Design master's graduate who is passionate about design and innovation becoming an integral part of an organisation.
Projects
- The Poor Mindset _ Thesis Project 2014Help! Save our mindsets and behaviour. Poverty has become a spectacle for us. It has been glamourized and commercialised by advertisement and reduced to likes and tweets. Social issues have become a commodity. Issues remain on the surface and we in turn are becoming more and more apathetic. The project questions the concept of ‘charity’ and ‘poverty’ as we generally understand them in our cultural context. The project focuses on study of To what lengths have we gone to objectify them? What needs to be identified first is our own manipulated emotions and fake behaviour, its time to help ourselves from our perceptions of the oppressed and our behaviour towards them in order to really tackle concrete issues in the future.
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Work history
Creative Lead
- Lahore, PakistanFull Time
-Designed and developed all communication material for a social enterprise that works for women’s economic empowerment, including crafting innovative ways of representing data such as motion graphics for impact reports.
-Website design and maintenance in liaison with website developer using Wordpress.
-Worked collaboratively with British Asian Trust on projects for fund raising and IDDS (International development design summit) for ‘technology for good’ in rural areas.
Freelance Graphic Designer
- Lahore, PakistanFreelance
-Editorial design project for UNEP (United Nations Environment Programme).
-Use of Adobe Photoshop & Indesign in both the projects.
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Skills
- Conceptual Thinking
- Design Thinking
- Design Research
- Adobe Photoshop/indesign/illustrator
- Brand Strategy
- Innovation Strategy
- Communication Strategy
- Digital/ Print
- Art Direciton
- Team Collaboration
Education
MA Design strategy and Innovation
- London, United Kingdom
BA Visual Communication Design
- Lahore, Pakistan
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