Conversion and goal-oriented creative senior user interface (UI), user experience (UX), product (PD) and interaction designer (IxD) with broad knowledge and experience in designing, revising and developing websites and mobile apps using the user-centred design (UCD) approach. Proficient at visual design, interaction, wireframing and prototyping. Skilled at leveraging strong problem-solving, analytical thinking and collaboration skills to meet the company's organisational objectives and higher standards.
I have worked with different front-end and back-end developers in many projects by this time. In many of these projects, I’ve worked in different roles such as product designer, team leader or project manager, as well as UI/UX designer.
I define my professional expertise as determining problems and creating proper solutions for these. I believe that I have the technical skills that my expertise needs. Nevertheless, I try to learn new tools, methods and techniques, and to test and apply them to improve my expertise and technical skills.
Projects
- A new e-commerce experience for APS Garden MachineryI’ve designed from scratch the interface of the online store of APS that presents the well-known brands of garden machinery, accessories and equipment to their customers, in accordance with their business objectives and customer profiles, and have optimized the product categorization.
Work history
Self-Employed UI/UX Designer & Interaction Designer, Graphic DesignerRGB TEAM
London, United KingdomFull Time
Design, redesign and create digital products for clients in various industries by determining their needs and business goals, and bringing out a final product in collaboration with development teams.
Duties and responsibilities;
• Meeting with ‘potential’ clients to discuss their needs and expectations
• Interpreting briefs and turning them into creative ideas and project
• Establishing budgets and timelines
• Setting business goals and objectives, and evaluating them with client or stakeholders
• Developing project strategy in accordance with goals and objectives
• Gathering data, content etc, and determining deficiencies
• Conducting user research to better understand customer profiles, demography, user behaviours etc.
• Identifying competitors in the industry and conducting a competitive analysis
• Creating personas, user flows, journey mapping and other UX deliverables
• Developing and conducting appropriate research to deliver actionable insights for stakeholders
• Analysing research to identify problems and opportunities
• Setting content strategy, content development establishing information architecture and sitemap
• Creating low–fidelity sketches and high-fidelity wireframes
• Creating low and high-fidelity prototypes using design tools, such as Figma, Adobe XD, or with code
• Creating high-fidelity user interface (UI) designs
• Collaborating with stakeholders and making alterations according to their needs.
• Front-end development to implementation of UI designs
• Collaborating closely with developers to ensure faithful interpretation of design through delivery
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Contractor UI Designer & Interaction Designer, WordPress DeveloperTCCHE Events
- London, United KingdomFreelance
Designed landing pages, sales pages and dynamic pages for the company that provides events, organisations and training. Completed front-end development of designs and integrated them into the website.
Duties and Responsibilities:
• Collaborating closely with the marketing team, and making alterations according to their needs
• Building and developing new features and functions in WordPress, both utilising theme and website builders, such as WordPress, ACF etc., and from scratch
• Providing high-fidelity UX design outputs through wireframes and prototypes using Adobe XD
• Designing high-fidelity user interface (UI) designs, pages and user dashboards, in accordance with goals and objectives
• Front-end development to implementation of UI designs
• Integrating the front- end into the WordPress infrastructure
• Troubleshooting content and infrastructure issues
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Skills
- UI Design
- UX Design
- UX Architecture
- Information Architecture
- Prototyping
- Mobile Design
- Graphic Design
- Interaction Design
- Wireframing
- Wordpress