Koshin Chen

UI Specialist

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI Designer - UX Designer - Strategist

About me

● 10 years of experience ● Familiar with various products development including PC, mobile phone, TV, smart watch, and IoT. ● Good at developing the strategy for UI design. ● Skilled at both UX and UI design. ● End-to-end UI designer. ● Emphasising the recognisability and readability of the interface. ● Designed watch faces for ASUS ZenWatch2 and ZenWatch3. Developed ASUS UI plan for IoT and ASUS UI design guideline.

Locked Pro Plan feature


  • UI Design
  • UX Design
  • Adobe Indesign/illustrator/photoshop
  • Invision
  • Sketch
  • Adobe After Effects
  • Adobe Indesign
  • UI Strategy
  • Wearable Technology
  • APP Design

Work history


Senior UI Designer

ASUS Computer

Dec 2014 - Jun 2016
  • Taiwan
  • Full Time
  • Responsible for the ZenWatch UI and IoT(Internet of Things) projects. Planning annual design strategies for APPs. Considering Asus branding strategy and image, co-working with designers to propose ideas with alternative perspectives. Communicating with R&D team to develop novel and attractive UI ideas.


Senior UI Designer

AJA Creative Design

May 2012 - Dec 2013
  • Taiwan
  • Full Time
  • Engaging with client and clarifying the strengths of the product. Discussing with UX Designers intensively and deriving ideas based on possible perspectives. Managing the whole design process from initial design proposal to development with R&D team. Projects: • China Airline: IFE(In-Flight Entertainment) Conceptual Design • Cathay Bank: Mobile app for Cathay Bank, Mobile app for Cathay Life Insurance • Synology: NAS(Network-Attached Storage) System ICONs Design • Kono: Mobile E-book • Acer: System UI for Mobile


Senior UI Designer

ASUS Computer

Jun 2008 - May 2012
  • Taiwan
  • Full Time
  • Job Role: UI Specialist Establishing the UI design guideline for Asus, coordinating the review meeting with the BUs (Business Unit), planning adaptive design guidelines for the corporation. Responsible for designing and unifying the software and hardware icons for the product lines. Managing and proposing the UI design for motherboard and tablet projects. Seasonal business trip to manage the working progress and design quality of the Hangzhou department in China. Projects: • Defining ASUS UI Design Guideline • ZenPhone 1 : System Level UI Design • ASUS Vibe : Entertainment Platform UI Design • BIOS EFI System : UI Design • Designing and Maintaining ASUS Software and Hardware Icon



Master’s Degree of Design

National Taiwan Normal University

Sep 2010 - Jun 2012
  • Taiwan


Commercial Design

Ming-Chuan University

Sep 2002 - Jun 2006
  • Taoyuan City, Taiwan