About me

A brand management and digital marketing professional specializing in media strategy, account management, content marketing, SEO, and production of original content. Expert ability using Adobe Photoshop, Premiere Pro, Logic Pro X and distribution / optimisation across social media.

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Work history

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Senior YouTube Channel ManagerAnimaj
Jun 2023London, United KingdomFull Time
• Overseeing YouTube content distribution across 24+ channels and developing editorial strategies to ensure maximum reach and development of the Pocoyo brand, with an audience of over 40 million+. • Management of multiple YouTube Content Management Systems (CMS) and developed strong rights management networks for multiple content formats. • Onboarding content to internal systems and liaising with production to ensure timely delivery of digital content. • Creating high quality content across TikTok, Reels, and YouTube Shorts. • Making data driven decisions using YouTube analytics, internal data tools and Google sheets to grow the brand in the digital space. • Managing and optimising distribution across Amazon Prime Video Direct. • Developing editorial strategies across DSPs for the brand's music distribution network.
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Digital Content ManagerAnimaj
Feb 2023 - Jun 2023London, United KingdomFull Time
• Overseeing YouTube / Facebook distribution and developing editorial strategies to ensure maximum reach and development of multiple brands. • Creating high quality content across TikTok, Reels, and YouTube Shorts.

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Skills

• Adobe Photoshop
• Microsoft Office
• Live Event
• Graphic Design
• Marketing
• Digital Marketing
• Logic Pro
• SEO
• SEO Analysis
• Content Marketing

Education

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BA (Hons) Creative Music Technology - First Class HonoursThe University of Huddersfield
Sep 2016 - Jul 2020Huddersfield, United Kingdom
Graduated with a First Class degree in Creative Music Technology. Achievements: Proficiency in using Facebook and Instagram's promotion features to boost brands. Analysed the marketing strategies of music festivals and the effectiveness of using social media to enhance a label's presence. An advanced knowledge of Logic Pro X and Sibelius First. Developed my skills in music production and composition by studying past works of contemporary composers and adapting and creating new pieces. Recording and setting up audio equipment, having tested various condenser, dynamic and multi pattern microphones when recording piano. Accomplished communication skills, both written and verbal, developed through numerous essays and presentations.

Awards

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J Woods and Sons Composition AwardThe University of Huddersfield